Martha Dubicki is Vice President of Client Services at Rakuten Advertising, where she works with leading brands to create effective and profitable digital marketing strategies. Having built the company’s multi-channel solution, she has established services and influenced measurement and technology that optimize campaign results across multiple marketing strategies, including Affiliate, Paid Search, Paid Social and Programmatic Display. Martha has 16 years of experience leading successful digital marketing campaigns for enterprise and emerging brands, with diverse expertise ranging across e-commerce verticals, including home improvement, apparel, education, beauty and personal care.