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McKenna Sweazey

Author/Marketer, MetaXModa

McKenna Sweazey is an experienced global marketer, working for brands such as YSL, Google, and the Financial Times. Her focus is taking marketing best practices and applying them to Web3 opportunities for fashion and beauty brands. She’s the author of a popular newsletter, metaXmoda, covering evolving perspectives in Web3 marketing. And her first book, on Digital Empathy, is coming out this fall from Career Press.

All Sessions by McKenna Sweazey

  • Purple Stage


  • 4:10  - 5:00
    The idea that the metaverse will be creator-driven defines a lot of the differences between Web2 and Web3 - but where does this leave large brands, influencers, and individual consumers? How do brands transfer legacy IP authentically into Web3 activations while pursuing their “real-world” business objectives? How do influencers align with emerging platforms? And who’s in charge of privacy in the metaverse?

    This session will look at:

    - Consumer trends in identity in the metaverse: how do PFPs (profile pictures), gender, and the laws of physics define who we are in the metaverse?

    - Brand extensions: what do Adidas and Bored Ape Yacht Club tell us about acquiring new customers?

    - Privacy and attribution: how does the metaverse change marketers’ relationship with consumer data?

    - Brand-led versus personality-led: are digital influencers the ideal, brand-controlled way to connect with consumers, or do they lose the authenticity a trusted personality can bring to a brand?
    Customer Journey
    Data Management
    Future-Gazing
    Industry Insight
    Strategy




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McKenna Sweazey
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