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Kelly Merkel

SVP, Global Publisher Development, CJ Affiliate

In her current role as SVP of Publisher Development, Kelly leads the team that facilitates and expands the global distribution partnerships and affiliations that are responsible for the reach and growth across the CJ platform.

Kelly came to CJ in 2010 and quickly rose through the Client Development ranks. With 20 years of account management experience, Kelly continually grew her clients’ business through strategic initiatives, innovative solution adoption, and an intense focus on elevating her team’s performance.

Kelly graduated with a BS in Marketing and Operations Management from Indiana University and earned an MBA from the University of Southern California.

All Sessions by Kelly Merkel

  • Blue Stage


  • 10:00  - 10:50
    Over the past two years, we have seen the emergence of new and “sticky” consumer behaviours brought on by the pandemic and which are driving big growth in multiple categories, from retail to travel and everything in between. This consumer movement is also driving new growth: in the number of shoppers shifting their spending online; new publishers launching in the channel, and in the number of new consumer-focused shopping technologies changing how we shop and pay online.

    Amidst this change lies a host of new opportunities for brands and partners to consider.

    This session will explore how brands can best expand customer reach and maximize growth through expanding their partnerships. It will also reveal the new customer expectations for exploring, shopping and paying for purchases that brands need to be thinking about now, and how these are impacting brands’ UX sites.
    Customer Journey
    Industry Insight
    Programme Management
    Strategy




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Kelly Merkel
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