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Jessica Seib

Senior Director of Affiliate, Buzzfeed Inc.

With an early background in TV attribution and media, Jessica brings a unique perspective to a constantly evolving affiliate industry. In her time at BuzzFeed, she’s helped charter the growth of BuzzFeed’s affiliate business by over 450% and continues to explore ways partners can maximize on performance opportunities both within and outside of their affiliate channels.

All Sessions by Jessica Seib

  • Blue Stage


  • 1:40  - 2:30
    There seem to be an endless plethora of opportunities for retailers and brands to expand their traditional affiliate programs to search for new engaged audiences elsewhere. With ‘Affiliate vs Partnerships’ being widely regarded as an irrelevant conversation and any relationship based on performance metrics able to drive ROI for brands, the world is their oyster.

    So the real question seems to be how are smart marketers going to look at advertising levers in relation to each other, and truly view these opportunities holistically? With these new partnerships what other parts of the funnel could be opened up for success?
    Commerce
    Partnerships
    Programme Management
    Strategy




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Jessica Seib
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