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James Myrick

General Manager of Growth Marketing, BEN Group

James Myrick is the General Manager of Growth Marketing at BEN Group. For the past decade, James has been leveraging data to create predictability in unpredictable spaces, and he’s been using that passion to help brands of all sizes drive hundreds of millions in guaranteed ROI in the influencer marketing space through strong data-backed creator collaborations. It is in understanding a brand’s business objective, analyzing the brand’s unique challenges, and mapping out a solution that gets James up every morning. James lives in Los Angeles with his family and two dogs, where he enjoys hiking, biking, and taking full advantage of the beautiful outdoors that Southern California has to offer.

All Sessions by James Myrick

  • Purple Stage


  • 3:00  - 3:50
    In the age of the conscious consumer, it's no surprise that customers demand more authentic and genuine connections with brands, over pushy promotions, as per Forbes, “Customer experience is today’s business benchmark.”

    This session will focus on how brands can focus more on CLV, building loyalty and retaining good customers, than attracting new ones, in addition to key data points to keep the competitive edge, and how to build an omnichannel strategy for a smooth customer experience.
    Collaboration
    Customer Journey
    Industry Insight
    Programme Management
    Strategy




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James Myrick
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