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Hallie Gellman

Commerce Partnerships, NBC Universal Media

Hallie Gellman is responsible for Commerce Partnerships at NBC Universal Media for NBC News Group, inclusive of TODAY Digital, Select News, and Select Money. Hallie is an affiliate marketing expert with over 10 years of experience building thoughtful and relevant performance-based commerce partnerships, strategies, and revenue-driving pipelines for the most influential brands, retail, and media companies.

All Sessions by Hallie Gellman

  • Blue Stage


  • 1:40  - 2:30
    There seem to be an endless plethora of opportunities for retailers and brands to expand their traditional affiliate programs to search for new engaged audiences elsewhere. With ‘Affiliate vs Partnerships’ being widely regarded as an irrelevant conversation and any relationship based on performance metrics able to drive ROI for brands, the world is their oyster.

    So the real question seems to be how are smart marketers going to look at advertising levers in relation to each other, and truly view these opportunities holistically? With these new partnerships what other parts of the funnel could be opened up for success?
    Commerce
    Partnerships
    Programme Management
    Strategy




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Hallie Gellman
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