Global Head of Commercial, Klarna Media Klarna Inc.
22+ year digital media entrepreneur passionately focused on the intersection of commerce, AI powered shoppable content, publishers, monetization and Fintech.
All Sessions by Glenn Fishback
Why Affiliate is the Power Player in the Customer Journey
10:00 - 10:50
Over the past two years, we have seen the emergence of new and “sticky” consumer behaviours brought on by the pandemic and which are driving big growth in multiple categories, from retail to travel and everything in between. This consumer movement is also driving new growth: in the number of shoppers shifting their spending online; new publishers launching in the channel, and in the number of new consumer-focused shopping technologies changing how we shop and pay online.
Amidst this change lies a host of new opportunities for brands and partners to consider.
This session will explore how brands can best expand customer reach and maximize growth through expanding their partnerships. It will also reveal the new customer expectations for exploring, shopping and paying for purchases that brands need to be thinking about now, and how these are impacting brands’ UX sites.