• Connect to Us

GaYoung Lee

Manager, Affiliate Channel Lead, HelloFresh

From agency to brand, I’ve been dedicated to affiliate marketing for 8+ years at the point. I believe an affiliate channel for many brands could be one of the most impactful business development departments while achieving cost efficiency. My interest has always been exploring outside traditional affiliate partnerships, and it makes me want to keep connecting to new partners and build up relationships to explore testing opportunities together!

All Sessions by GaYoung Lee

  • Blue Stage


  • 1:40  - 2:30
    There seem to be an endless plethora of opportunities for retailers and brands to expand their traditional affiliate programs to search for new engaged audiences elsewhere. With ‘Affiliate vs Partnerships’ being widely regarded as an irrelevant conversation and any relationship based on performance metrics able to drive ROI for brands, the world is their oyster.

    So the real question seems to be how are smart marketers going to look at advertising levers in relation to each other, and truly view these opportunities holistically? With these new partnerships what other parts of the funnel could be opened up for success?
    Commerce
    Partnerships
    Programme Management
    Strategy




Share

GaYoung Lee
PARTNER PROFILE
Close