Douglas Weiss

With much of influencer marketing now based on outcome-based metrics, the performance channel is capably servicing this shift. Brands are rapidly learning how this channel can drive phenomenal ROI. Whether that be activating directly through their brand handle, through affiliates on these platforms, or directly with influencers and the use of affiliate links.

- What is key to transparent and authentic social selling, and how can different content drive varied results?

- What are the key data points that brands should be focussing on?

- How can different tactics reach different engaged audiences, with intent over mass in mind?