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Amy Sheridan

Director of Performance Marketing, ViacomCBS

Not only was Amy the first female employee in the first email marketing company in 1999, she is an early pioneer of affiliate marketing, performance marketing, online direct response advertising, lead generation, customer acquisition and high volume media buying, and she continues to thrive in the space. A true expert, having spoken on various panels at dozens of industry events and written hundreds of articles promoting the value of the industry.

All Sessions by Amy Sheridan

  • Blue Stage


  • 11:20  - 12:10
    The affiliate channel has hit record growth the past two years, expanding along with overall e-commerce throughout 2020 and 2021. We’ve all seen spend move to paid social and Google, and now away from those - as advertisers look for more efficiency for spend. The affiliate channel has benefited from the influx of spend- disrupting our space in ways we’ll discuss today. Brands and retailers are constantly looking for new tactics to get ahead of the competition, and to reach their consumers. Disney Streaming is looking for new customers globally, UrbanStems is capitalizing on seasonal peaks, and ViacomCBS is doubling down when they see successful partnerships perform.

    This panel will ask the big questions on what to keep an eye on for 2022, how to discover your next non-traditional affiliate (hint - we will talk QR codes!), how to leverage other digital channels to support affiliate, and how seasonality can affect where you spend your budget. We know you will learn something new from this talented group of panelists who each have a unique perspective on the performance marketing space.
    Collaboration
    Commerce
    Industry Insight
    Partnerships
    Strategy




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