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Adam Weiss

Founder, Weiss Digital Consulting

Adam has more than 20 years of experience in the digital space. He is the former SVP/GM of the Rakuten Affiliate Network and currently runs his own consulting practice, Weiss Digital Consulting, where he works with Publishers & Technology partners in the Affiliate Marketing ecosystem focused on strategy, partnership development, & revenue generating solutions.

All Sessions by Adam Weiss

  • Blue Stage


  • 1:40  - 2:30
    There seem to be an endless plethora of opportunities for retailers and brands to expand their traditional affiliate programs to search for new engaged audiences elsewhere. With ‘Affiliate vs Partnerships’ being widely regarded as an irrelevant conversation and any relationship based on performance metrics able to drive ROI for brands, the world is their oyster.

    So the real question seems to be how are smart marketers going to look at advertising levers in relation to each other, and truly view these opportunities holistically? With these new partnerships what other parts of the funnel could be opened up for success?
    Commerce
    Partnerships
    Programme Management
    Strategy




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