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Agenda

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  • Blue Stage


  • Start your day with a selection of continental breakfast items which is available to all delegates. Go over your plan for the day ahead or pick up a quick snack before your first meeting of the morning. Breakfast of champions brought to you by Bravo Deal.
    Networking
    Where
    New World Stages Lobby

  • Over the past two years, we have seen the emergence of new and “sticky” consumer behaviours brought on by the pandemic and which are driving big growth in multiple categories, from retail to travel and everything in between. This consumer movement is also driving new growth: in the number of shoppers shifting their spending online; new publishers launching in the channel, and in the number of new consumer-focused shopping technologies changing how we shop and pay online.

    Amidst this change lies a host of new opportunities for brands and partners to consider.

    This session will explore how brands can best expand customer reach and maximize growth through expanding their partnerships. It will also reveal the new customer expectations for exploring, shopping and paying for purchases that brands need to be thinking about now, and how these are impacting brands’ UX sites.
    Customer Journey
    Industry Insight
    Programme Management
    Strategy

  • The affiliate channel has hit record growth the past two years, expanding along with overall e-commerce throughout 2020 and 2021. We’ve all seen spend move to paid social and Google, and now away from those - as advertisers look for more efficiency for spend. The affiliate channel has benefited from the influx of spend- disrupting our space in ways we’ll discuss today. Brands and retailers are constantly looking for new tactics to get ahead of the competition, and to reach their consumers. Disney Streaming is looking for new customers globally, UrbanStems is capitalizing on seasonal peaks, and ViacomCBS is doubling down when they see successful partnerships perform.

    This panel will ask the big questions on what to keep an eye on for 2022, how to discover your next non-traditional affiliate (hint - we will talk QR codes!), how to leverage other digital channels to support affiliate, and how seasonality can affect where you spend your budget. We know you will learn something new from this talented group of panelists who each have a unique perspective on the performance marketing space.
    Collaboration
    Commerce
    Industry Insight
    Partnerships
    Strategy

  • Join us in the afternoon for the complimentary lunch buffet, ideal for connecting with partners over a bite to eat ahead of the rest of the day’s activities.
    Networking
    Where
    New World Stages Lobby

  • There seem to be an endless plethora of opportunities for retailers and brands to expand their traditional affiliate programs to search for new engaged audiences elsewhere. With ‘Affiliate vs Partnerships’ being widely regarded as an irrelevant conversation and any relationship based on performance metrics able to drive ROI for brands, the world is their oyster.

    So the real question seems to be how are smart marketers going to look at advertising levers in relation to each other, and truly view these opportunities holistically? With these new partnerships what other parts of the funnel could be opened up for success?
    Commerce
    Partnerships
    Programme Management
    Strategy

  • Commerce content is the hottest revenue-driving channel right now—and not just because of pandemic shopping habits. It's soaring because it brings value to everyone involved. Consumers trust it. Publishers can monetize it without ditching editorial standards. Brands get exposure, new customers, and sales. Best of all, nobody feels bamboozled like they do with ads.

    Todd Crawford, VP, Strategic Initiatives & Co-Founder of impact.com, will sit down with Josh Knopman, Director of Growth and Digital Product at Caraway Home to discuss how they've created a unique strategy to drive growth and deliver value, and how you can, too!
    Commerce
    Industry Insight
    Programme Management
    Strategy

  • The flexibility of affiliate marketing is on the rise, but what does that mean for cross-channel measurement, budgets and ROAS? Listen in as we share firsthand how you can change your approach and get the kind of results your brand needs from affiliate marketing in 2022.
    Industry Insight

  • Once the sessions are over, help yourself to a complimentary drink and meet with fellow delegates to network and discuss the day’s highlights. Talk over your newly secured deals and main agenda takeaways over a beer, a glass of wine or a selection of soft drinks. Thanks to our Wrap Up Happy Hour sponsor Matterkind.
    Networking
    Where
    New World Stages Lobby

  • Round off the day with our after-party drinks to catch up with new partners and old industry acquaintances. Help yourself to exquisite food platters and toast to your successful new partnerships courtesy of Bolt.
    Networking
    Where
    Elsie Rooftop, 1412 Broadway, New York

  • Purple Stage


  • Start your day with a selection of continental breakfast items which is available to all delegates. Go over your plan for the day ahead or pick up a quick snack before your first meeting of the morning. Breakfast of champions brought to you by Bravo Deal.
    Networking
    Where
    New World Stages Lobby

  • With much of influencer marketing now based on outcome-based metrics, the performance channel is capably servicing this shift. Brands are rapidly learning how this channel can drive phenomenal ROI. Whether that be activating directly through their brand handle, through affiliates on these platforms, or directly with influencers and the use of affiliate links.

    - What is key to transparent and authentic social selling, and how can different content drive varied results?

    - What are the key data points that brands should be focussing on?

    - How can different tactics reach different engaged audiences, with intent over mass in mind?
    Commerce
    Data Management
    Future-Gazing
    Industry Insight
    Partnerships

  • Achieving scalable, profitable growth from your partnership channel requires routine examination of your partner portfolio to ensure diversification strategies and tactics are properly optimized. And while there is no one-size-fits-all approach to managing your partner distribution, there are sound best practices and strategies for maximizing the overall influence and contribution of each partner type.

    You can learn more by joining Partnerize's VP of Customer Success Agencies, Erin Kristyniak, as she discusses how to optimize by partner type and the importance of maintaining a diversified partner portfolio.
    Industry Insight
    Partnerships
    Programme Management

  • Join us in the afternoon for the complimentary lunch buffet, ideal for connecting with partners over a bite to eat ahead of the rest of the day’s activities.
    Networking
    Where
    New World Stages Lobby

  • In this in-depth discussion, Commission Junction’s Nick Ranelle and Honey by PayPal’s Lindsey Grillot spotlight merchant partners who have experienced real, measurable incrementality success as a result of the joint power of CJ and Honey by PayPal’s solutions.

    The client will speak to the challenges they faced in driving increased revenue and sales volume, and highlight how CJ and Honey by PayPal were able to work together to drive beneficial results. The discussion will include tangible tactics that you can leverage immediately to drive additional revenue for your ecommerce business.
    Collaboration
    Commerce
    Data Management
    Industry Insight

  • In the age of the conscious consumer, it's no surprise that customers demand more authentic and genuine connections with brands, over pushy promotions, as per Forbes, “Customer experience is today’s business benchmark.”

    This session will focus on how brands can focus more on CLV, building loyalty and retaining good customers, than attracting new ones, in addition to key data points to keep the competitive edge, and how to build an omnichannel strategy for a smooth customer experience.
    Collaboration
    Customer Journey
    Industry Insight
    Programme Management
    Strategy

  • The idea that the metaverse will be creator-driven defines a lot of the differences between Web2 and Web3 - but where does this leave large brands, influencers, and individual consumers? How do brands transfer legacy IP authentically into Web3 activations while pursuing their “real-world” business objectives? How do influencers align with emerging platforms? And who’s in charge of privacy in the metaverse?

    This session will look at:

    - Consumer trends in identity in the metaverse: how do PFPs (profile pictures), gender, and the laws of physics define who we are in the metaverse?

    - Brand extensions: what do Adidas and Bored Ape Yacht Club tell us about acquiring new customers?

    - Privacy and attribution: how does the metaverse change marketers’ relationship with consumer data?

    - Brand-led versus personality-led: are digital influencers the ideal, brand-controlled way to connect with consumers, or do they lose the authenticity a trusted personality can bring to a brand?
    Customer Journey
    Data Management
    Future-Gazing
    Industry Insight
    Strategy

  • Once the sessions are over, help yourself to a complimentary drink and meet with fellow delegates to network and discuss the day’s highlights. Talk over your newly secured deals and main agenda takeaways over a beer, a glass of wine or a selection of soft drinks. Thanks to our Wrap Up Happy Hour sponsor Matterkind.
    Networking
    Where
    New World Stages Lobby

  • Round off the day with our after-party drinks to catch up with new partners and old industry acquaintances. Help yourself to exquisite food platters and toast to your successful new partnerships courtesy of Bolt.
    Networking
    Where
    Elsie Rooftop, 1412 Broadway, New York


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