Meet the Team: Simon Stone
Every two weeks, we will be meeting with a member of the PerformanceIN family to understand what they do and what drives them. This week, we’re starting with Simon Stone, the Digital Marketing Executive who talks over his passion for live music and why you should come to PI LIVE Advanced NYC.
What’s your role?
As the Digital Marketing Executive for PerformanceIN, my role is to boost the awareness of all of our events and publications. Completing the marketing for a brand new conference, let alone one in another country is always a challenge, but one I’m enjoying.
All communications you see from PI LIVE Advanced NYC, whether it’s social posts, newsletters and advertising is something which I proudly create.
I, myself, still feel I’m pretty new to the world of events, and it’s always amazing to see the work everyone does over the 12 months to make the best possible event for our delegates and guests.
Tell us about your background
I grew up in a small Dorset town in the countryside. I spent most of my time reading books and I excelled in writing so studying English at university seemed to be the perfect fit.
Digital marketing needs people who can communicate clearly and efficiently with an audience, whilst using a mixture of analytical and creative skills. No two days are the same and there’s always more to learn and more to improve on.
What do you enjoy doing when you’re not working?
Pre-isolation, I was a real gig and festival go-er. I love to keep my finger on the pulse of the next big thing within music, so when I wasn’t at gigs I’d surround myself with new albums and songs.
At present, I’m finding myself rediscovering my love of reading, as it’s the perfect escape when you’ve got lots of time on your hands. If you’re interested, I’m currently reading The Testaments by Margaret Atwood, which I’d highly recommend.
What’s your most valuable conference tip?
My most valuable conference hack is to go in with a plan of what you’re hoping to achieve. Here are three major points to consider beforehand:
- What are you hoping to learn and what sessions will help you to achieve this?
- Are you looking to network with a specific person?
- Are you simply looking to set up a partnership or discover new clients?
Many conferences, PI LIVE Advanced NYC included, have a dedicated app to help you meet these objectives before you hit the show floor. Our app will be released later in the year.
Why should people come to PI LIVE Advanced?
What sets PI LIVE Advanced NYC apart from other conferences is that we’re not providing affiliate meet markets or talks on traffic brokerage, instead, we’re giving you advanced brand-led content which you won’t find anywhere else.
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