The VIP experience gives you access to a dedicated retreat away from the show-floor buzz. The VIP Club offers private workstations, comfortable seating and a calm environment where conversations can progress and decisions can be made. Alongside priority access and reserved seating, it’s a space built for focus, not friction.

Crucially, VIP isn’t just about comfort – it’s about advantage. VIPs are first on the app, giving you an early start on outreach, and share the VIP Club with brands participating in our Hosted Meetings Programme. You’ll also receive early access to the Pre-Event Party, allowing you to start building relationships before the wider festival begins.

Whether you’re closing deals, aligning strategy or taking a moment to recharge, the VIP Pass ensures your time on campus is seamless, strategic and high-spec.