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Agenda
Exhibit & Sponsor
GET PASSES

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OfficiaL party

Untapped @BrewDog

  • 8PM–1AM, Tuesday 21 October 2025
  • Exclusively for PI LIVE Europe attendees
  • Capacity 1,000+

The Night Everyone Talks About

One of the UK’s biggest bar venues becomes our high-energy playground. Think epic games, live podcast recordings, duck-pin bowling, chicken wing challenge, quiz showdowns, ice-cold beer, and a late-night party band that snowballs from “quick drink” to “how is it 1am already?”. Miss it and you’ll hear about it for weeks.

This year, we’re proud to support as our charity partner – a grassroots movement helping men talk openly about mental health. Suicide is the biggest killer of men between 18-50 in the UK, and over the past decade we’ve lost far too many young men within our own community.

Your PI LIVE Europe badge gets you in – but space is limited. Arrive early to lock in your spot for tastings, free beer, and unmissable conversations.

The zones

Beer School

Guided tastings hosted by the BrewDog crew. Intimate, curated, and perfect for deeper conversations. Want to attend? Secure a seat via our sponsors or chance a drop-in.

Bowling & Slide Zone

Join our duckpin bowling competition beside the iconic slide. High-energy, high-footfall fun that later becomes the main dancefloor.

Ice Cream Truck

Grab a refreshing ice cream while stocks last. A sweet, shareable cooldown and a guaranteed selfie moment.

Podcast Studio

Late-night conversations, live recordings, and unfiltered interviews with Sol, Sofia, and the Hello Partner team – straight from the Untapped studio at BrewDog.

Rec Room: Ping Pong & Lounge

Comfy seating, soft lighting, quick games, and easy networking.

What’s on

8:00–9:00pm
Welcome Happy Hour
Complimentary drinks, pizza, and a DJ setting the vibe. The perfect warm-up to reconnect and meet new faces.
9:00–11:00pm
Explore the Zones
Beer tastings, bowling, ice cream, podcasts, ping pong. Every zone is a new connection waiting to happen.
9:00–9:30pm
Charity Chicken Wing Challenge
Ten contestants. Fiery buffalo sauce. All for #ITSOKAYTOTALK. Cheer, compete, connect.

9:45–10:30pm
Industry + General Knowledge Quiz
Grab a team of six and test your brains. Partnership marketing meets pub quiz fun. Prizes and bragging rights on the line.
11:00–1:00am
The Untapped Finale
Enjoy our headline band, late-night bites, and last-chance conversations. Finish the night on a high.

*Timings subject to change.

Good to know

  • You must add the party to your schedule via the app and wear your PI LIVE Europe badge and wristband so we can scan you at the door.
  • Welcome drinks and pizza run during our happy hour 8–9pm
  • Some activations are first-come, first-served
  • If you miss the complimentary Pizza, the late night food menu available from 9pm
  • Expect photo ops, leaderboard moments, and surprise giveaways

WANT IN? Add Untapped to your agenda on the app once it's launched, round up your crew, and get there early.

Bring Your Brand to Life at Untapped

Want to own a moment everyone will be talking about? From sponsoring an activation zone like Beer School or Bowling & Slide, to putting your name on the Industry + General Knowledge Quiz, there are plenty of ways to make your brand part of the Untapped experience.

You’ll get face-to-face engagement with hundreds of senior decision-makers in a relaxed, high-energy setting – perfect for building relationships that last well beyond the night.

Interested? Complete our quick form to and secure your spot before they’re gone.

Sponsor a Zone
Charity
Contest

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