THE STAGES
Insight, direction and discovery – designed to help you decide what to do next.
THE DIRECTION STAGE
Where the industry sets its course.
Senior leaders unpack what’s changing across performance, partnerships and commerce – and what it means for budgets, measurement and growth. Come here for clear perspectives on the next 12–18 months and direction-setting thinking you can pressure-test against your roadmap.
- Old Billingsgate - Main Hall
THE WELL STAGE
Where strategy meets evidence.
Real-world brand case studies, properly broken down. From objectives and setup to results, trade-offs and learnings, these sessions focus on what actually worked and why – giving you patterns and benchmarks you can take straight back to stakeholders.
- Old Billingsgate – The Vault
THE DISCOVERY HUB
Fast insight. Zero filler.
Short, focused demo sessions for small groups, spotlighting the tools, platforms and technology shaping performance today – from AI and creator tech to tracking, payments and retail media connectivity. Designed to help you quickly understand what’s new, what’s useful, and which conversations are worth taking further.
- Old Billingsgate – Retail Media & Creator Street
THE SUMMIT STAGES
Focused deep dives. Part of the PI LIVE campus.
THE CREATOR COMMERCE STAGE
Where influence becomes performance.
Explore how creator marketing is evolving into a scalable, measurable growth channel. From new partner models and platform shifts to attribution, infrastructure and payments, this stage digs into what “performance” really means in creator commerce – and where budgets are heading next.
- The Steel Yard
- Influencer & Commerce Summit
THE RETAIL MEDIA STAGE
Where retail media connects to real growth.
Retail media is now a core growth lever. This stage focuses on what comes next: integration. Learn how teams are aligning onsite and offsite retail media with performance channels, proving incrementality, and building frameworks that protect budget as the space matures.
- The Steel Yard
- Retail Media & Commerce Summit
COMMUNITY & CONNECTION SPACES
Where conversations deepen and trust is built.
The Partner’s Arms
Off-the-record conversations. Built on trust.
The Partner’s Arms our pub takeover is a dedicated safe-space networking environment designed for meaningful, brand and publisher-led conversations away from the show-floor noise.
This is a quieter, more trusted setting where senior attendees can speak openly, share challenges, and connect with peers and partners without pressure. No stages. No pitching. Just honest discussion and relationships that go deeper.
This is where alignment happens – and where partnerships often start to stick.
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The Walrus & The Carpenter – First Floor
(2 minutes from Old Billingsgate)
Partnership Lounge
Structured meetings. Real progress.
The Partnership Lounge is a purpose-built space for focused, 1-to-1 conversations. With pre-bookable tables and 15-minute meeting slots, it’s designed to help you maximise your time and move quickly from introduction to alignment.
Our expert hosts are on hand to keep meetings running smoothly, so you spend less time coordinating and more time progressing conversations. Ideal for back-to-back meetings where clarity and momentum matter.
- Old Billingsgate
Thames Terrace
Space for relaxed, meaningful meetings and conversations.
One of PI LIVE’s most popular social spaces, Thames Terrace offers a relaxed, open-air setting overlooking the River Thames. Sheltered under a stretch tent and heated throughout the day, it’s the perfect place to step away from the show floor without stepping away from opportunity.
Enjoy award-winning KERB street food, take in the London skyline, and continue conversations with peers and partners in a more informal, comfortable environment.
- Old Billingsgate
Hosted Meetings Atrium
Where High-Value Conversations Happen.
The Hosted Meetings Atrium is a dedicated space designed for focus, clarity and momentum. This is where over 500 curated 1-to-1 meetings take place across PI LIVE Europe, bringing brands together with carefully matched partners in a calm, structured environment.
Every meeting is double opt-in and aligned to clear objectives, creating the conditions for productive conversations, faster evaluation and confident decision-making.
- Old Billingsgate, Top Floor
VIP Club
A Private Space for Senior Decision-Makers.
Located adjacent to the Hosted Meetings Atrium, the VIP Club is designed for senior delegates who value privacy, efficiency and space to think. It offers a quieter setting to prepare for meetings, continue conversations or step away between sessions.
The close connection between the VIP Club and the Hosted Meetings Atrium creates a seamless experience for high-value attendees, combining structured meetings with access to calm, premium breakout space.
- Old Billingsgate, Top Floor