Michael Cole is the SVP of Marketing at Everflow – the Partner Marketing Platform for tracking, managing, and optimizing every performance-driving partnership and marketing channel. Over 1,100 companies use Everflow to scale up their partnerships, discover deeper insights into what works, and automate their management processes. Michael got his start in the industry at a boutique affiliate agency that launched and managed affiliate programs for brands including BigCommerce, Shopify, and ZipRecruiter.