Mel is the Director of Affiliate Marketing at Optimus-pm, overseeing the team and managing a portfolio of accounts, with affiliate programmes which range from the UK to the rest of Europe, US and beyond. She has a solid understanding of what works, what doesn’t, and how to adapt to various marketing and client needs, all the while maintaining strong partnerships with publishers. This year Mel won the Industry Rising Star award at the PMAs and she continues to learn and get to grips with new developments in the affiliate channel.