Kate Reeves is a CRM consultant with over 15 years’ experience helping ecommerce brands turn one-time buyers into loyal, high-value customers. Her background spans both in-house and agency roles, leading retention strategy across fashion, beauty, lifestyle, and homeware brands – from heritage retailers to fast-growing DTC disruptors.

Today, Kate partners with ecommerce businesses to improve their customer marketing. Her work spans email, SMS, loyalty, and push – with a focus on smarter segmentation, high-performing lifecycle flows, and practical retention strategies that drive real revenue, not just vanity metrics.

Kate’s approach is grounded in making better use of what brands already have: better data, better journeys, and better collaboration between teams. She’s passionate about positioning CRM as a core growth lever, not an afterthought, and helping brands unlock more value from their acquisition channels by fixing the often-messy handoff into lifecycle marketing.