Jules is the Founder of Treeapp: one of the UK’s largest green advertising platforms. In 2019, Jules witnessed a concerning setback in Turkey’s tree-planting efforts, motivating him to find a more effective and accessible way to combat climate change. Recognising that many people shared the desire to make a positive impact but lacked the resources – time, money, and know-how – he and co-founder Godefroy launched Treeapp. Treeapp makes environmental impact accessible by empowering individuals to plant trees for free, by watching ads. It’s simple: users choose from over 12 global planting locations, watch an ad, and support tree planting for free. The advertising revenue generated helps fund the tree planting. By combining advertising with reforestation efforts, Treeapp offers brands a unique opportunity to diversify their channel mix and connect with a highly targeted, eco-conscious audience. Since launching, Treeapp has partnered with 1500+ brands and built a thriving community of 130,000+ users in the UK & Ireland. Jules also worked in the venture capital and angel-investment markets, having assisted over 20 businesses to raise finance. He is a Bayes (formerly Cass) & London Business School alumnus and was recognised as Forbes 30 under 30.