An award-winning strategic leader in the affiliate marketing space, recently named “Top Affiliate & Partnership Hero” in HelloPartner’s Hero100 2024 list. In 2023, she also won the category for Best Managed Affiliate Campaign – Enterprise Level at the Performance Marketing Awards.
Since joining Go.Compare in 2023, she has been pivotal in future-proofing the brand’s affiliate programme. After driving 12% year-on-year channel growth, Jessica has recently spearheaded a major relaunch of the channel’s strategy. Leveraging her extensive experience on both the agency and advertiser sides, Jessica spearheaded a new hybrid strategy for the affiliate channel. This strategic approach combines a network’s technology for scalable solutions and her in-house management of strong publisher relationships. This has proven effective in encouraging growth and adapting to the fast-changing affiliate landscape.