Inez Miedema is the CEO and Co-founder of Growth HQ, an affiliate marketing agency reshaping how brands scale through affiliate marketing. With a background at Wise and a career spanning high-growth fintech and retail brands, Inez saw a recurring challenge: even the most well-resourced teams struggled to unlock sustainable growth beyond Google and Meta’s increasingly saturated ad platforms.

In 2020, driven by a passion to solve this, Inez founded Growth HQ. She recognised that affiliate marketing, often misunderstood as a low-value, discount-driven channel, was being severely underutilised. Most businesses overlooked its full-funnel potential, pigeonholing it as purely bottom-of-the-funnel.

Inez took a different approach. She saw how forward-thinking brands using affiliate marketing strategically, across the entire customer journey, were achieving faster, more efficient growth. Growth HQ was founded to help brands replicate this success, elevating affiliate from an afterthought to a key growth driver.