Founder of Addesu, a digital marketing agency that blends tailored media strategies with precision execution and responsive optimisation. He works closely with brands to navigate a fast-changing marketing landscape, helping them harness emerging channels, data-driven insights, and innovative campaign structures to deliver measurable growth. Currently, Fred is focused on developing AI-powered tools and solutions that help businesses turn complex data into actionable insights, streamline decision-making, and solve real-world marketing challenges.