Catherine has key experience both publisher side at Time Inc. (the world’s largest branded media company) and merchant side, at the helm of ever-evolving affiliate marketing strategies for global retailers. Having identified and led global campaigns to accelerate growth, push brands forward and tackle market challenges faced by merchants in an ever-changing environment, Catherine has moved into the BNPL space to launch and build out the EMEA affiliate publishing offering for Klarna Bank AB, the largest provider of pay later services in the world, reaching more than 90 million shoppers across three continents.