Alexander is a B2B marketing leader with a strong track record in digital strategy across both regional and global roles. He currently serves as Head of Affiliate Marketing at Sage, the UK’s largest technology company, where he leads the expansion of its global affiliate program. Prior to this, he oversaw Sage’s transition to a global paid media agency model, driving greater efficiency and alignment across regions. Before joining Sage, Alexander held various roles in marketing and sales, building a solid foundation in commercial strategy and customer engagement.

Sage supports millions of small and mid-sized businesses around the world with trusted finance, HR, and payroll software that helps make work and money flow.