Vicky Bruce

In this partner-focused roundtable Strategic Partnerships Director at Impact, Andrea Anez, will be joined by the Director of eCommerce at Immediate Media, Vicky Bruce, and Buzzfeed’s Direct of International Commerce, Becca Maier. They will come together to discuss shifting publisher landscapes in 2020, benefits of forming direct relationships and improved methods of content monetisation. A must attend for both publishers and advertisers! Takeaways –The advantages for publishers going direct with advertisers – New ways to monetise content – How technology is enabling direct relationships