Our 2020 Session Agenda

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  • Day One – PI LIVE Track


  • A lot has changed in affiliate since COVID-19 stay at home orders were enacted. With more consumers shopping online, we have seen an increase in traffic to partner publishers which has dramatically affected the performance of the channel. Here we look at benchmark data collected from the Partnerize platform which reveals partner category trends that highlight the shifting affiliate landscape from a “last click closing channel” to a top of funnel, acquisition channel. KEY TAKEAWAYS: Publisher category performance and trends The rise of content publisher contributions Actionable ways to onboard, engage and reward content partners to align with your wider affiliate strategy

  • What is the key to unlocking how performance marketing can accelerate digital transformation? In this insightful panel discussion, you will learn: - How to innovate and identify the key market trends in the current economic climate - How current innovations shape the future of this sector and performance marketing strategy as a whole - What challenges have emerged from the pandemic and will this impact the next 12 months.
    Affiliate Marketing
    Digital Transformation
    Future-Gazing
    Industry Insight
    Strategy

  • In this session, you will learn: - What is changing now and what this complicates - Why life after the cookie isn’t all doom and gloom - How this could even be a positive for your business
    Affiliate Marketing
    Data & Customer Journey
    Strategy
    Thought Leadership

  • In this data-driven session, Jules Bazely and Linda O'Connell at CJ Affiliate look at how global consumerism has shifted, where it stands now, and what consumer sentiment will look like in the lead-up to 2021 and beyond. But most importantly, they'll consider how affiliate advertisers and publishers alike can benefit from these evolutions in consumerism - whether they're long- or short-term. You will learn: - Consumer sentiment: Exclusive insight into how consumer spending across demographics and verticals has, is, and will evolve. - Peak period: What 2020's Black Friday and Christmas shopper will look like, and how to best cater to them. - 2021 and beyond: How affiliate marketing in 2021 can adapt to the new, recessionary consumer. - Affiliate accountability: How the pay-for-performance nature of affiliate drives buy-in and return during tougher economic periods. Screen reader support enabled. In this data-driven session, Jules Bazely and Linda O'Connell at CJ Affiliate look at how global consumerism has shifted, where it stands now, and what consumer sentiment will look like in the lead-up to 2021 and beyond. But most importantly, they'll consider how affiliate advertisers and publishers alike can benefit from these evolutions in consumerism - whether they're long- or short-term. You will learn: - Consumer sentiment: Exclusive insight into how consumer spending across demographics and verticals has, is, and will evolve. - Peak period: What 2020's Black Friday and Christmas shopper will look like, and how to best cater to them. - 2021 and beyond: How affiliate marketing in 2021 can adapt to the new, recessionary consumer. - Affiliate accountability: How the pay-for-performance nature of affiliate drives buy-in and return during tougher economic periods.
    Affiliate Marketing
    Ecommerce
    Industry Insight
    Strategy
    Thought Leadership

  • This session will look at what is driving change in eCommerce for brands, what they can learn from retailers and how to capture the growth opportunity. You will learn: - Changes that have affected eCommerce in 2020 - Successful strategies from retailers & brands - What brands can do to grow eCommerce 2021
    Ecommerce
    Future-Gazing
    Industry Insight
    Strategy

  • In this session, Uniqodo will discuss the emerging concept of Promotions EX - curating an end-to-end customer experience for your promotions that delight customers and supercharge conversions in a way that discounts and partnerships alone cannot reach. You will learn: - The opportunities Promotions EX provide for your business - Enhancing your promotions strategy in today’s market climate - Driving incremental revenue and conversions
    Data & Customer Journey
    Ecommerce
    ROI Optimisation

  • Join The Late Show host extraordinaire Julia Smith for an entertaining evening of fun games, surprise guests and live Q&A’s. Audience participation is an absolute must!
    Industry Insight

  • Day One – Impact Track


  • How can partnerships accelerate business growth? Hear from Impact CEO Dave Yovanno as he takes to the stage to introduce Impact’s award-winning Partnership Cloud automation platform, sharing exciting new developments and his thoughts for the future of the company and the industry. Takeaways: – Introduction to Impact’s award-winning Partnership Cloud platform – Changing landscape of partner marketing – How to automate and scale partnerships
    Collaboration
    Strategy
    Thought Leadership

  • Get a masterclass in how to level-up your partnerships. Impact's Marketing Director Owen Hancock shares key findings from the latest study commissioned by Forrester and provides actionable advice for businesses ready to enter the big leagues of partnership programmes. This essential session will explore the success of high-maturity companies in the partnership process and share the insights behind the stats. Takeaways – Figures that indicate partnerships remain a significant revenue generator – Advise low-maturity companies how they can follow in the footsteps of their larger counterparts to find partnership success – Seven key phases within a partnership lifecycle and the different approaches for high and low maturity companies
    ROI Optimisation
    Strategy
    Thought Leadership

  • Working with influencers requires a deep understanding of this fast evolving nascent industry. In this presentation, you'll learn how to navigate the influencer landscape with partnership technology. Utilizing automation, brands are able to identify their perfect partners and scale their influencer programs, efficiently leveraging the authenticity of influencer voices, to target highly engaged audiences. Takeaways – Best practices for managing influencer relationships – Evolving influencer industry trends – How Impact’s acquisition of ACTIVATE bolsters influencer capabilities
    Influencer
    ROI Optimisation
    Strategy
    Thought Leadership

  • If you’ve ever considered moving your affiliate programme from a network to technology, this session is for you. Join Hello Fresh, TUI and Dyson as they share their success stories of moving from a traditional affiliate network to a tech solution. Join this session to receive a blueprint of how to make the move seamlessly and more importantly, painlessly. Takeaways: – Discover how these advertisers initially made the decision to move to a SaaS platform – Learn how the businesses readied themselves internally for the transition – Discover the biggest benefits of switching to a SaaS solution
    Affiliate Marketing
    Digital Transformation
    Thought Leadership

  • How can unbundling service and technology help affiliate advertisers save time? This vital session will cover real-life examples of how ad agencies are leveraging Impact’s technology to enhance the offering they provide for clients. Takeaways: – Processes and workflows that agencies can automate – How much time can be saved through partnership automation – How agency offerings are enhanced by the use of specialist technology
    Automation
    Collaboration
    Strategy

  • Curious about the benefits of implementing a partnership programme for your SME? Join leaders from owow, Campsited and Videvo at this roundtable discussion as they share their partnership success stories and practical advice for businesses new to the world of partnerships. Takeaways – The business case for investing in a partnership programme – Key learnings from leading SMEs – Practical advice for business owners considering an affiliate partnerships
    Affiliate Marketing
    Ecommerce
    ROI Optimisation
    Strategy

  • Brand to brand partnerships can help create more revenue opportunities, but how do you create a partnership between two brands? In this session, Strategic Partnerships Director at Impact, Andrea Anez explores how true brand to brand partnerships provides a seamless user journey where the partnerships creates an enhanced user experience and drives more sales. Takeaways: – See how brand to brand engagements unlock new revenue streams – Learn how to initiate a brand to brand partnership – Understand how technology facilitates these partnerships from real-world examples
    Collaboration
    Ecommerce
    Strategy

  • What are the key trends in the partnership industry and how can businesses scale their programmes? In this keynote, Impact’s Co-Founder Todd Crawford explores how businesses can leverage automation, provides advice on modernising partnerships for the digital age and stresses the benefits of partnerships as a growth driver. Takeaways – Key trends to watch out for in the world of partnerships – Tactics for automating and scaling partnership programmes – Advice for optimising partnerships in the digital age
    Future-Gazing
    Strategy
    Thought Leadership

  • Let your hair down and enjoy this virtual mixer and try your hand at a spot of cocktail making courtesy of Impact

  • Day Two – PI LIVE Track


  • Within this session, Sunil will provide an honest account of how he overcame the fear of public speaking and share top tips to ensure you successfully achieve your first speaking opportunity. What you will learn: - Insights and personal experiences from Sunil’s journey to public speaking - Overcoming your fear and boosting your approach/confidence to speak - Top tips to ensure you successfully achieve your first speaking gig
    Thought Leadership

  • Join leading martech and adtech experts in this session as they share practical advice for brands eager to benefit from powerful performance marketing. Gain insights from conversational advertising agency Cavai, on how brands can move away from static monologues to deeper customer engagement. In this session, you will learn: - Hear from an award winning agency on how their brands are personalising marketing - Understanding deeper customer engagement and how to harness data - how to use conversational marketing in performance marketing to regain the 1-2-1 relationship with consumers - Plus a lively debate from a range of experts on how brands are stepping away from traditional performance marketing.
    Data & Customer Journey
    Future-Gazing
    Industry Insight

  • Affiliate marketing has some of the hallmarks of marketing - it can be considered a form of advertising, the subject of the content is a product or service, the end goal is to sell the thing. But for a publisher to be successful in the long run they can't just be marketing any product or brand that wants to work with them or has the budget to pay out. They must think audience-first, they must really understand who they're talking to, and curate the right brands and even more importantly - the right products they offer. In this session, you will learn: - How to choose the right partner (for both publishers and brands) - When its worth it for brands to give up some control over their messaging - What's next after you find a partner that really delivers
    Affiliate Marketing
    Collaboration
    Strategy
    Thought Leadership

  • 2020 has been a challenging year for everyone, and this is likely to continue into 2021. New partnerships grow revenue for brands, and creating a partner development strategy with clear goals and outcomes will put brands in a strong position. In this session, Helen Southgate will share the top partner marketing strategies that you should be focusing on in 2021, to reduce risk and reinvigorate your affiliate programme. You will learn: - The benefits of running an affiliate programme audit - How to identify new opportunities through partner development - What are the best brands doing?
    Affiliate Marketing
    ROI Optimisation
    Strategy
    Thought Leadership

  • In light of recent events, has 2020 been a genuine turning point for businesses and are companies now taking a need for change in their cultural fabric more seriously? In this topical panel discussion, you’ll hear from industry experts and learn: - Views on how companies should decide what Diversity and Inclusion goals to set and where to focus their resources on - Discussions of accountability and who should be responsible for enforcing best practice - Industry collaboration and setting a wider standard to support Diversity and inclusion
    Collaboration
    Future-Gazing
    Industry Insight
    Thought Leadership

  • Day Two – Awin Track


  • Join Adam Ross, Awin's COO, for the opening session of our content stream where he'll reflect on the radical changes we've faced as individuals this year and their implications for the future of our industry. While huge challenges abound, this is also a unique opportunity for the affiliate model of marketing to truly go mainstream. Tune in to find out why that's the case and hear more about the upcoming sessions that will feature as part of Awin's insight-packed agenda.
    Affiliate Marketing
    Digital Transformation
    Ecommerce
    Future-Gazing
    Industry Insight
    Strategy
    Thought Leadership

  • ‘Half the money I spend on advertising is wasted; the trouble is I don't know which half.’ John Wanamaker (1888) Possibly the most frustrating yet persistent quote in marketing, this comment is still cited over a century after it was first uttered and serves to neatly highlight the perennial problem: if it’s difficult to pinpoint causation then marketers will be forced to use subjective opinions about where value lies - but what happens when last-click isn’t the only game in town and what is the right way to move beyond it? Join Awin and SingleView as they dispel common misconceptions and shine a light on the hidden value in the channel.
    Affiliate Marketing
    Data & Customer Journey
    Ecommerce
    Industry Insight
    ROI Optimisation
    Strategy

  • Advertisers are wilfully complicit in the greatest crime in our industry, stealing affiliate commission from in-app sales. It’s an easy narrative to sell, but it’s often an unjust one. In this session, Clementyne Lavender, Strategic Partnerships & App Tracking Specialist at Awin will be joined by Oleg Shpilev, Solutions Architect at Branch, to teach an "Introduction to App Tracking" and explain why we must look at all the preconceived notions as to why app tracking has failed to reach its full potential and the available evidence to suggest we are now at a turning point for app tracking.
    Affiliate Marketing
    Data & Customer Journey
    Digital Transformation
    Ecommerce
    Industry Insight
    ROI Optimisation
    Strategy

  • The session will be hosted by Awin’s Business Development Director, Michelle O’Sullivan who has been at the helm of the Awin Access project since its inception. With Micro-SMEs accounting for the lion’s share of SME businesses in Europe, Michelle will begin by showcasing the opportunity for the channel to embrace this client segment, defining their specific needs from the learnings gained working closely within them for the past two years. This session is designed for professionals within the channel to understand how to adapt and nurture this segment to facilitate the growth of grassroots eCommerce and is suitable for consultants, agencies and publishers who are interested in partnering with these brands. Michelle will be joined by two guests to give a brief overview of their own affiliate marketing journeys, Gary Winter from facemask brand Pacamask and Dan Whytock from online marketplace for Independent High Street retailers Down Your Hight Street.
    Affiliate Marketing
    Collaboration
    Digital Transformation
    Ecommerce
    Industry Insight

  • Join us as Dorothy Perkins and Mobiles.co.uk discuss with Voucherloud, Revlifter and Awin how their work over the past 12 months led to them scooping three trophies at the recent PMAs. Hear how increasingly brand focused campaigns are driving more creative thinking in the affiliate channel.
    Affiliate Marketing
    Collaboration
    Industry Insight
    Strategy

  • Finding out how online has moulded businesses in 2020 for our advertiser panel, we'll seek advice and strategic wisdom on how they've utilised the channel to navigate the challenges they've faced, and will answer your questions on strategic partnerships, optimising data, and how they're planning for 2021.
    Affiliate Marketing
    Digital Transformation
    Future-Gazing
    Industry Insight
    Strategy

  • Closing out Awin's day of content sessions, the Awin team will provide some final thoughts on everything we've presented today, before taking live questions from the audience. Compered by Awin's Client Partnerships Director, Rosalyn Berrisford, this is a chance to ask your burning questions.
    Affiliate Marketing
    Ecommerce
    Future-Gazing
    Strategy

  • Day Three – PI LIVE Track


  • This talk will cover the importance of continued digital transformation in organisations, offer recommendations around effective planning and budgeting, and explore ways to boost the company’s resilience by investing in talent and technology. 3 key takeaways: Using data to drive business decisions Staying agile to achieve sustainable global growth Investing in talent and technology to ensure resilience

  • There is more transparency in retail than ever before — and DTC brands making sure that they are utilising every channel to create authenticity. This panel will look at how retailer brands can learn from DTC brands who've successfully driven incremental customer acquisition as efficiently and effectively as possible at scale. In this session, you will learn: - How to stay relevant in this age of increasing scrutiny and competition? - How can traditional retailers respond quicker and test new things - What trends will we see within this model in the coming year?
    Ecommerce
    Industry Insight
    Strategy

  • What happens next in the affiliate marketing business? This session will discuss the forces that drive the development of affiliate marketing technology towards a model where commerce will take place directly at the point of inspiration. You will learn: - The new revenue model for digital media that takes affiliate marketing one step further: higher commissions, no loss of traffic to external sites, no last-click attribution issues and higher engagement through embedded eCommerce - Why outbound and external shopping links have become outdated - How brands and retailers can create a mutually beneficial relationship by offering commerce at the point of inspiration - Case study: Learn how a leading price comparison site utilizes this new business model to create the best possible outcome for end consumers, brands and themselves.
    Affiliate Marketing
    Data & Customer Journey
    Ecommerce
    Strategy

  • Do Cashback, Vouchercode or Price Comparison affiliates make up the majority of your Affiliate programme? Do you struggle to know how to optimise performance of these affiliates, without just increasing spend? Are you concerned you’re paying over the odds to acquire new customers? Do you want to know how your performance compares to, or is impacted by your competitors in these channels? In this Masterclass, Optimise Media give access to their exclusive Market Intelligence analytics suite, a new online tool that provides whole of market analysis of current and past cashback rates, voucher codes and other promotional offers, benchmarking your own and your competitors’ performance against sector, product and category data, to enable you to better plan and execute your campaigns, improving results and increasing ROAS. You’ll gain critical insights to enable you to make better decisions: know what levers your rivals are using in each affiliate channel, what’s working and what isn’t, using the data to fine-tune your own campaigns and increase market share more cost-effectively. You’ll also be able to spot opportunities: identify behaviours, trends and gaps in the market, before your competitors even know they’re there. Register for this Masterclass today and join the Brands that are already using these actionable insights to achieve 30% growth in acquisition volumes, 50% reduction in tenancy spends, 6% reduction in eCPAs, and the satisfaction staying one step ahead of the competition.
    Affiliate Marketing
    Industry Insight
    ROI Optimisation
    Strategy
    Thought Leadership

  • Are you thinking of entering the US market and want to get started with some key partnerships? This talk will take you through the successes and challenges of taking your brand to the US, and what the key stages are for global expansion as a pure player. What you will learn: - How to connect (and cater for!) an international customer through affiliate marketing - Barriers to entry and how to overcome them - How flexibility and identifying your key USPs can take you across borders
    Affiliate Marketing
    Industry Insight
    Strategy

  • This session will look at how to maximize ROI your partnerships, focussing on the ways in which you can be open about your data and goals. Key Takeaways: - Be upfront about your data based goals for your partnership! - Use data to inform your decisions. - If the math doesn’t work, it doesn’t work. - Think long term.
    Affiliate Marketing
    Data & Customer Journey
    Thought Leadership

  • Luxury brands and retailers have often been suspicious of traditional affiliate programs out of a belief that the channel is all about deep discounts. Now, with affiliate platforms offering more partner diversity and flexibility, luxury retailers are taking a second look. Join us as we discuss how luxury fashion brands are leveraging partnership for growth in sales and brand perceptions. KEY TAKEAWAYS: Innovative approaches to partnerships from a luxury brand perspective Types of partners suitable for these brands and how they are measured What role incrementality has in performance marketing strategy for luxury brands

  • Day Four – PI LIVE Track


  • This discussion will conduct a deep-dive into the concept of incrementality in addition to opening the floor for a wider discussion around attribution and where credit should be awarded in the customer lifecycle. In this session, you will learn: - How incrementality fits into your wider growth and customer acquisition strategy. - How to define incrementality specifically or your business - How do you use partner-channel data to improve your attribution?
    Affiliate Marketing
    Data & Customer Journey
    ROI Optimisation
    Strategy

  • Undoubtedly the travel sector has been one of the hardest hit during the past few months; quick thinking was required. In this fireside chat, Trafalgar Travel's VP Digital Marketing, Deyana Petrova and Starcom's Business Director, Andrea Haaser will provide some key insights into how an agile brand attitude coupled with an innovative agency team, tackled very tough challenges and ultimately came out much stronger. Proven by Trafalgar's double digit growth in visibility. Key Takeaways: – How to strengthen your travel brand despite the pandemic – How to translate key insights into consumer behaviour into successful digital marketing tactics – How to activate teams to react to the a new and trying environment

  • Make sure that you register your interest in attending this session here: https://performancein.typeform.com/to/TfkeEBlH
    Affiliate Marketing
    Data & Customer Journey
    ROI Optimisation
    Strategy
    Where
    https://performancein.typeform.com/to/TfkeEBlH

  • In this session, you will learn: - Relationship building tips - Where affiliate marketing sits vs. the wider digital marketing mix - Agency client budget and KPI management insights - Best practice affiliate partner examples
    Affiliate Marketing
    Collaboration
    Strategy

  • In this session, you will learn: - As exposure is increasingly deemed as valuable, what are the newest and most innovative payment models within this channel? - How can performance marketing help streamline the influencer marketing process? - Will both influencer and affiliate become more aligned as we look ahead to the future of performance?
    Affiliate Marketing
    Future-Gazing
    Influencer
    Strategy

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