Mark Kuhillow

‘Half the money I spend on advertising is wasted; the trouble is I don't know which half.’ John Wanamaker (1888) Possibly the most frustrating yet persistent quote in marketing, this comment is still cited over a century after it was first uttered and serves to neatly highlight the perennial problem: if it’s difficult to pinpoint causation then marketers will be forced to use subjective opinions about where value lies - but what happens when last-click isn’t the only game in town and what is the right way to move beyond it? Join Awin and SingleView as they dispel common misconceptions and shine a light on the hidden value in the channel.