Jess Probus

Executive Director, Buzzfeed

Jessica Probus is the Executive Director of BuzzFeed.com, and currently oversees the content and strategy for the flagship property–including the large affiliate marketing team. She has worked at BuzzFeed for many years in many different roles, mostly focused on lifestyle brands, site content and commerce. Before BuzzFeed she worked in interior design, PR, and a few other fields that have no obvious relation to media, but have come in handy working at such a multi-faceted ever-changing industry.

All Sessions by Jess Probus

  • Day Two – PI LIVE Track


  • 15:20  - 15.40
    Affiliate marketing has some of the hallmarks of marketing - it can be considered a form of advertising, the subject of the content is a product or service, the end goal is to sell the thing. But for a publisher to be successful in the long run they can't just be marketing any product or brand that wants to work with them or has the budget to pay out. They must think audience-first, they must really understand who they're talking to, and curate the right brands and even more importantly - the right products they offer. In this session, you will learn: - How to choose the right partner (for both publishers and brands) - When its worth it for brands to give up some control over their messaging - What's next after you find a partner that really delivers
    Affiliate Marketing
    Collaboration
    Strategy
    Thought Leadership



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Jess Probus