Clementyne Lavender

Strategic Partnerships Manager - App Tracking Specialist, Awin

Clementyne started at Awin as a Publisher Services Customer Executive, supporting a multitude of long-tail publishers in their quest to enter the world of affiliates. She soon transitioned into the Media Partnerships Manager role having noticed this publisher type’s potential, managing to grow their performance YoY by over 80%, work that awarded her the Industry Rising Star Award at the 2019 PMAs. From here Clementyne moved into a Team Leader role for just over a year before evolving her role into Global Strategic Partnerships Manager, focusing on in-app tracking and tackling an area that represents one of the biggest value opportunities in the industry.

All Sessions by Clementyne Lavender

  • Day Two – Awin Track


  • 15:05  - 15:35
    Advertisers are wilfully complicit in the greatest crime in our industry, stealing affiliate commission from in-app sales. It’s an easy narrative to sell, but it’s often an unjust one. In this session, Clementyne Lavender, Strategic Partnerships & App Tracking Specialist at Awin will be joined by Oleg Shpilev, Solutions Architect at Branch, to teach an "Introduction to App Tracking" and explain why we must look at all the preconceived notions as to why app tracking has failed to reach its full potential and the available evidence to suggest we are now at a turning point for app tracking.
    Affiliate Marketing
    Data & Customer Journey
    Digital Transformation
    Ecommerce
    Industry Insight
    ROI Optimisation
    Strategy



Share

Clementyne Lavender