PerformanceIN Live, 24-25 October 2017

Measurable Marketing. Optimised.

Why Attend


Who Attends Our Events?

PerformanceIN Live is for anyone with a vested interest in performance marketing. The event caters for a range of demographics that are looking to hone their skills, meet fresh connections, source new technology, gain inspiration and celebrate this ever-emerging corner of digital marketing as it takes flight.


Expected Attendee Breakdown


You'll be in good company – attendees to our events include:

#PILIVE By the Numbers

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Vetted attendees

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Countries represented

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Unique networking opportunities

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Presentations & keynotes

Why Should I Attend?

Performance marketing can be a fast moving, convoluted yet highly beneficial industry to navigate. Our goal is to bring some clarity to the process through a topical, inspirational and interactive event.

An unrivalled opportunity to learn about new strategies and meet new people within performance marketing is what makes PerformanceIN Live so special.

It is our goal to bring the international industry together for an action-packed two days, and that means being able to cater for each unique requirement.

Using our years of industry knowledge, a carefully curated agenda will be able to satisfy each and every corner of the performance marketing industry - from the advertisers trawling for new strategies and the tech to carry them out, across to the publishers that wish to expand their partnerships and learn about ways of growing their business.

This year will see the familiar aspects of solo presentations and panels on our 600 capacity keynote stage supplemented by interactive sessions on the Dome stage to ensure delegates can contribute to what’s going on and get their voices heard.

Alongside this, our dedicated app brought to you by Performance Horizon will allow you to get networking with other attendees before the event has even started. Features including the Beer Garden and Prosecco Lounge courtesy of Webgains and Rakuten Marketing respectively will give you ample opportunities to gain the connections you need.


Advertisers and agencies

PerformanceIN Live can be a real eye-opener for brands and agencies taking a first step into the world of cost-effective advertising or looking to expand and optimise their existing activity.

Education and awareness around the latest approaches sits at the heart of our carefully-crafted agenda, while the exhibition floor provides a physical marketplace for the wares discussed on stage.


Publishers

Publishers are the bedrock of performance marketing, so it's no surprise that PerformanceIN Live represents a crucial meeting point for owners of a range of web, mobile and social properties.

Our agenda creates room for publisher-specific sessions, while there's no shortage of opportunities to make a few contacts on the exhibition floor. Regardless of who these are, publishers are assured that the range of companies in attendance will result in a ground swell of best-in-breed options to consider.


Network or Tech Providers

For networks and tech providers, PerformanceIN Live is a chance to meet with clients on fertile ground, within an atmosphere facilitating open discussion around trends and challenges that will have real impact on how campaigns are both planned and executed.

Needless to say, it's not just existing clients they'll meet here; there are masses of networking options to aid in the goal of driving new business.


Key Themes

AI & Machine Learning

AI has the power to transform the way marketers work and how consumers engage with brands across multiple platforms and devices. Whether crunching data, analysing purchase intent or engaging with chatbots performance marketing is set to undergo a fundamental evolution - discover how, why and when with our featured presentations and debates.

Affiliate Marketing

Affiliate marketing is undergoing a seismic shift as cross device tracking and attribution presents challenges whilst brands continue in their quest to optimise performance and develop profitable partnerships. Discover where the industry is heading and how to get the best from this multi-billion dollar channel known to offer digitals best ROI courtesy of international thought leaders and award winning teams.

Influencer Marketing

Learn how to identify, understand and engage with your most impactful influencers and brand advocates across social media, as the channel becomes increasingly geared towards performance models. Discover the rules of engagement, risk and rewards from brands and agencies across the globe.

Programmatic

Mobile, display, TV, video and even outdoor advertising is all being sold programmatically, with more channels to follow. Join us as we discuss the future of programmatic, and the role of technology and agencies, alongside the latest strategies with personalisation and targeting to maximise your programmatic performance.

Optimisation & Retention

Smart brands continually optimise their performance channels, embrace change and seek new partnerships. Whether you want to learn about stretching basket size, avoiding basket abandonment, SMS remarketing, cost effective retention strategies, attribution or optimisation of onsite page elements we’ll have you covered.

Social & Paid Media

The latest on how to engage customers via social, whether your budget gets sunk into Facebook advertising or used for emerging platforms our speakers will uncover how to reach new audiences, optimise delivery and deliver profitable and measurable campaigns.

Data-driven Marketing

Data fuels intelligent marketing across all areas of modern marketing; we’ll debate how you can embrace, share and analyse data to drive performance of your business, channels and campaigns.