{"id":9367,"date":"2025-02-28T10:42:50","date_gmt":"2025-02-28T15:42:50","guid":{"rendered":"https:\/\/performancein.live\/usa\/?post_type=speaker&#038;p=9367"},"modified":"2025-02-28T10:42:50","modified_gmt":"2025-02-28T15:42:50","slug":"kathryn-rossi","status":"publish","type":"speaker","link":"https:\/\/performancein.live\/usa\/speakers\/kathryn-rossi\/","title":{"rendered":"Kathryn Rossi"},"content":{"rendered":"\n<p>Kathryn Rossi is a growth and performance marketing leader with over 13 years of experience helping businesses drive demand, optimize revenue, and align marketing with sales. She specializes in account-based marketing (ABM), paid media, and marketing automation, with a passion for turning data into actionable insights that fuel business growth.<br>She\u2019s spent her career building acquisition programs, refining lead funnels, and testing innovative approaches to B2B marketing. Kathryn enjoys the challenge of balancing creativity with performance metrics and is always looking for smarter ways to engage the right audience at the right time.<br>Outside of marketing, she\u2019s an avid traveler, a book enthusiast, and enjoys spending time with her husband and their pets.<\/p>\n","protected":false},"featured_media":9368,"template":"","event_year":[42],"class_list":["post-9367","speaker","type-speaker","status-publish","has-post-thumbnail","hentry","event_year-42"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8-RC7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kathryn Rossi - PI LIVE USA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/performancein.live\/usa\/speakers\/kathryn-rossi\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kathryn Rossi - PI LIVE USA\" \/>\n<meta property=\"og:description\" content=\"Kathryn Rossi is a growth and performance marketing leader with over 13 years of experience helping businesses drive demand, optimize revenue, and align marketing with sales. 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