{"id":8074,"date":"2024-11-21T06:34:54","date_gmt":"2024-11-21T11:34:54","guid":{"rendered":"https:\/\/performancein.live\/usa\/?page_id=8074"},"modified":"2025-02-04T09:48:41","modified_gmt":"2025-02-04T14:48:41","slug":"the-community-pick-session","status":"publish","type":"page","link":"https:\/\/performancein.live\/usa\/the-community-pick-session\/","title":{"rendered":"The Community Pick Session"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8074\" class=\"elementor elementor-8074\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-263d5c1 e-flex e-con-boxed e-con e-parent\" data-id=\"263d5c1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5ba39da e-con-full e-flex e-con e-child\" data-id=\"5ba39da\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c2d1ae animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"0c2d1ae\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Have your say at Pi live usa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3731f4f animated-fast elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"3731f4f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We understand that community is at the very heart of our event, in an industry that still relies so heavily on strong and profitable relationships. With this in mind, and with a select agenda this year, we&#8217;re having <b>one session<\/b> at PI LIVE USA that is developed, voted for, and selected by this amazing community.\u00a0<\/p><h4 dir=\"ltr\">Voting is Closed!<\/h4><p dir=\"ltr\"><span style=\"text-wrap-mode: wrap; text-align: var(--text-align); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">The votes are in and the winning session taking the stage is:<\/span><\/p><p dir=\"ltr\"><strong>Browser Extension Controversies:<\/strong> Why Toolbars Are Under Scrutiny &amp; Their Importance to the Affiliate Ecosystem.<\/p><p dir=\"ltr\"><em>Browser extensions, particularly toolbars and shopping assistant plugins, have long been integral to the affiliate ecosystem. These tools help drive conversions by offering users instant discounts, price comparisons, and cashback rewards. However, as the digital landscape evolves, browser extensions are facing increasing scrutiny from regulators, tech giants, and users themselves. <\/em><\/p><p dir=\"ltr\"><em>Concerns around privacy, data security, user trust, and unethical marketing practices have led to stricter policies and tighter regulations, challenging the long-term viability of certain affiliate models. This panel will explore the controversies surrounding browser extensions\u2014specifically toolbars and shopping assistant plugins\u2014discussing both the legal and ethical concerns that have emerged in 2024, primarily in the YouTube community. <\/em><\/p><p dir=\"ltr\"><em>Panelists will examine why browser extensions have become a focal point for consumer scrutiny, how they impact consumer behavior, and why they remain a key component of the affiliate ecosystem despite the challenges. Experts will also provide practical strategies for affiliate marketers and extension developers to navigate these complexities while maintaining a transparent, user-first approach.<br \/><\/em><\/p><h3 dir=\"ltr\"><i>Key Discussion Points:<\/i><i><br \/><\/i><\/h3><ul><li><i>The Rise of\u00a0Browser\u00a0Extensions in\u00a0Affiliate\u00a0Marketing<\/i><\/li><li><i>Scrutiny\u00a0&amp; Concerns<\/i><\/li><li><i>Ethical\u00a0Affiliate\u00a0Marketing with\u00a0Browser\u00a0Extensions<\/i><\/li><li><i>The Future of Toolbars in Affiliate Marketing<\/i><\/li><\/ul><h3>Meet the Panel:<\/h3><p><a href=\"https:\/\/www.linkedin.com\/in\/krisha-kamdar\/\">Krisha Kamdar<\/a> | Associate Manager | Affinity Global Inc.<\/p><p><a href=\"https:\/\/www.linkedin.com\/in\/tyedegrange\/\">Tye DeGrange<\/a> | CEO | Round Barn Labs<\/p><p><a href=\"https:\/\/www.linkedin.com\/in\/george-allen-pierce\/\">George Pierce<\/a> | Growth Marketing Manager | 3Z Brands<\/p><p><a href=\"https:\/\/www.linkedin.com\/in\/tiarareapalmer\/\">Tiara Rea-Palmer<\/a> | Director of Partnerships | CouponFollow<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cd4fbd elementor-widget elementor-widget-button\" data-id=\"7cd4fbd\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/performancein.live\/usa\/tickets\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Your Ticket<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-635251b elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"635251b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cb267f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5cb267f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Session highlights from 2023<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a47bf0b elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"a47bf0b\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:&quot;200&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8196707 e-con-full e-flex e-con e-child\" data-id=\"8196707\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fae09b elementor-widget elementor-widget-image\" data-id=\"2fae09b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/performancein.live\/usa\/wp-content\/uploads\/sites\/15\/2023\/07\/1-1024x576.jpeg\" class=\"attachment-large size-large wp-image-4821\" alt=\"\" srcset=\"https:\/\/performancein.live\/usa\/wp-content\/uploads\/sites\/15\/2023\/07\/1-1024x576.jpeg 1024w, https:\/\/performancein.live\/usa\/wp-content\/uploads\/sites\/15\/2023\/07\/1-300x169.jpeg 300w, https:\/\/performancein.live\/usa\/wp-content\/uploads\/sites\/15\/2023\/07\/1-768x432.jpeg 768w, https:\/\/performancein.live\/usa\/wp-content\/uploads\/sites\/15\/2023\/07\/1-356x200.jpeg 356w, https:\/\/performancein.live\/usa\/wp-content\/uploads\/sites\/15\/2023\/07\/1-800x450.jpeg 800w, https:\/\/performancein.live\/usa\/wp-content\/uploads\/sites\/15\/2023\/07\/1.jpeg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5810c9 elementor-widget elementor-widget-heading\" data-id=\"c5810c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Building Trust with Content Commerce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1b3e8c elementor-widget elementor-widget-text-editor\" data-id=\"a1b3e8c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFrom perfecting the art of finding who your customers are and what they are reading about, to establishing yourself as a trustworthy publisher and working authentically with brands, our panel truly left no topic out of the discussion at PI LIVE Miami,\n\nThe panel provided strong thought leadership, including insights from Leilani Han, Executive Director of Commerce at Wirecutter, Marshall Nyman, Founder and CEO of NYMO &amp; Co., Reid Webb, Commerce Manager at The Daily Beast, and Jessica Woodbury, Director, Commerce Partnerships at Buy Side from The Wall Street Journal. They explored essential topics within the commerce space, such as:\n<ul>\n \t<li>Using content commerce in addition to influencer marketing to ensure your customers trust you<\/li>\n \t<li>How to channel authority in content for affiliate partnerships success<\/li>\n \t<li>The rise of social media, content creators, live shopping, and affiliate links<\/li>\n<\/ul>\n<a href=\"https:\/\/hellopartner.com\/2023\/06\/06\/building-trust-with-content-commerce-at-pilivemiami23\/\">See the full session review on Hello Partner \u2192<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-463a601 e-con-full e-flex e-con e-child\" data-id=\"463a601\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-787d706 elementor-widget elementor-widget-image\" data-id=\"787d706\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/performancein.live\/usa\/wp-content\/uploads\/sites\/15\/2023\/07\/2-1024x576.png\" class=\"attachment-large size-large wp-image-4822\" alt=\"\" srcset=\"https:\/\/performancein.live\/usa\/wp-content\/uploads\/sites\/15\/2023\/07\/2-1024x576.png 1024w, https:\/\/performancein.live\/usa\/wp-content\/uploads\/sites\/15\/2023\/07\/2-300x169.png 300w, https:\/\/performancein.live\/usa\/wp-content\/uploads\/sites\/15\/2023\/07\/2-768x432.png 768w, https:\/\/performancein.live\/usa\/wp-content\/uploads\/sites\/15\/2023\/07\/2-356x200.png 356w, https:\/\/performancein.live\/usa\/wp-content\/uploads\/sites\/15\/2023\/07\/2-800x450.png 800w, https:\/\/performancein.live\/usa\/wp-content\/uploads\/sites\/15\/2023\/07\/2.png 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32834dc elementor-widget elementor-widget-heading\" data-id=\"32834dc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Size Doesn\u2019t Matter: Why Bridging the Gap Between SMEs and the Affiliate Channel Can Equal Big Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f30f2f elementor-widget elementor-widget-text-editor\" data-id=\"0f30f2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEntering the affiliate channel can be tricky for small businesses; it\u2019s expensive, the tech is complicated, and you don\u2019t want to sign up to a long fixed-term contract when you\u2019re not sure where you\u2019ll even be in six months time. But it doesn\u2019t have to be this way. In the past few years, more and more initiatives have launched to help SMEs enter the affiliate world. In doing so, the affiliate channel is expanding its reach, and we could see SMEs become one of the industry\u2019s hottest topics for 2023.\n<ul>\n \t<li>Why is it important for the affiliate sphere to broaden its horizons?<\/li>\n \t<li>What are the benefits of SMEs running an affiliate program?<\/li>\n \t<li>How can an affiliate network work with SMEs?<\/li>\n \t<li>What initiatives already exist?<\/li>\n<\/ul>\n<a href=\"https:\/\/hellopartner.com\/2023\/06\/02\/advice-for-small-businesses-getting-started-in-affiliate-marketing-and-how-the-industry-can-help\/\">See the full session review on Hello Partner \u2192<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64ba165 e-con-full e-flex e-con e-child\" data-id=\"64ba165\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7dcb6b elementor-widget elementor-widget-image\" data-id=\"d7dcb6b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/performancein.live\/usa\/wp-content\/uploads\/sites\/15\/2023\/07\/3-1024x576.jpeg\" class=\"attachment-large size-large wp-image-4823\" alt=\"\" srcset=\"https:\/\/performancein.live\/usa\/wp-content\/uploads\/sites\/15\/2023\/07\/3-1024x576.jpeg 1024w, https:\/\/performancein.live\/usa\/wp-content\/uploads\/sites\/15\/2023\/07\/3-300x169.jpeg 300w, https:\/\/performancein.live\/usa\/wp-content\/uploads\/sites\/15\/2023\/07\/3-768x432.jpeg 768w, https:\/\/performancein.live\/usa\/wp-content\/uploads\/sites\/15\/2023\/07\/3-356x200.jpeg 356w, https:\/\/performancein.live\/usa\/wp-content\/uploads\/sites\/15\/2023\/07\/3-800x450.jpeg 800w, https:\/\/performancein.live\/usa\/wp-content\/uploads\/sites\/15\/2023\/07\/3.jpeg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-875d5b7 elementor-widget elementor-widget-heading\" data-id=\"875d5b7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Influencer Marketing: Certain Strategies for Uncertain Times<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b0aefb elementor-widget elementor-widget-text-editor\" data-id=\"3b0aefb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThere\u2019s no denying that these tough economic times also present challenges for marketers. But even the most challenging eras can present an opportunity for brands to strengthen their strategies through proven tactics and consistent performance. We\u2019ve learned from past recessions that consumers don\u2019t necessarily cut spending \u2014 but their purchasing habits change based on what\u2019s important to them. So, how do you make your brand stand out?\n\nFor marketers, this means keeping your brand top of mind and creating relevance through trusted voices: content creators. It\u2019s more important than ever to craft sound influencer marketing strategies while achieving your performance goals. In this session you\u2019ll learn:\n<ul>\n \t<li>How to implement strategic influencer marketing activities across the marketing funnel to increase conversions and sales<\/li>\n \t<li>Why aligning your performance and brand teams can improve results and create efficiencies<\/li>\n \t<li>How to build a foundation for your influencer and creator marketing practice that will strengthen your brand at any time<\/li>\n<\/ul>\n<a href=\"https:\/\/hellopartner.com\/2023\/04\/19\/influencer-marketing-in-uncertain-times-how-to-navigate-strategies-for-success\/\">See the full session review on Hello Partner \u2192<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db0c238 e-flex e-con-boxed e-con e-parent\" data-id=\"db0c238\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7aaf273 elementor-widget elementor-widget-spacer\" data-id=\"7aaf273\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We would like to have one session at PI LIVE USA that is developed, voted for, and therefore selected by this amazing community. If you have an idea for a session, then this is your opportunity to take that \u2018water cooler chat\u2019 to the main stage.<\/p>\n","protected":false},"author":14,"featured_media":7822,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-8074","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8-RC7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Community Pick Session - PI LIVE USA, Hollywood, Florida, April 22-25 2025<\/title>\n<meta name=\"description\" content=\"Submit your session! 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