Established in 2008, CPA is a French professional union composed of companies and entrepreneurs in the Performance Marketing sector working to promote business and digital innovation.
It is a think tank of experts offering independent and tailored solutions to decision makers, advertisers and e-merchants.
By publishing industry documents, it sheds light on the best practices of traffic acquisition, in transparency and within the legal framework.
Facing the multiplication of acquisition models and increasingly complex user journeys, CPA members respond through expertise, industry knowledge and innovation.
CPA’s mission statement is: