Managing Director - UK
Optimise Media Ltd
Carla Arrindell is the UK MD for Optimise Media, a global performance marketing company, with 8 offices across the globe. With industry experience spanning 15 years she is a recognised thought leader, achieving recognition in PerformanceIN top 50 industry players list last year, and leads the UK business to continuously innovate and deliver the tools and techniques for clients and partners, from major blue chips to challenger brands, to get the best customers from their advertising spend, achieving commercial and strategic success for clients and partners alike.
Digital and Influencer Marketing Consultant
551 Media, LLC (The Influence Marketer)
Tom Augenthaler is obsessed with helping businesses of all sizes design influencer strategies that drive brand awareness, generate leads and market products and services. Working with influencers from all over the world, his programs have yielded sales lifts of up to 84% equating to multi-million-dollar ROI. In 2009, he designed the B2B influencer program for HPE which the longest running program of its type and in its ninth year of service.
A highly passionate & energetic professional marketing professional with commercial, online marketing and business development experience. David has a career spanning more than a decade developing and delivering online marketing campaigns that have repeatedly over delivered within retail, but also travel, finance and technology. David is a seasoned veteran in the affiliate industry having experienced life on all sides of the market place; client side, agency side, network side and now affiliate/technology side.
As a digital strategist with a background in performance, market research, creative and 12 years’ experience in the industry, Kieran brings a unique outlook on the fast-developing Influencer Marketing sector.
With a desire to shape the future of digital creative, he seeks to drive innovation and quality across all channels. Taking a special interest in how we operate, what we do, and why we might do it – Kieran provides the audience with a unique chance to understand wider perspectives of human behaviour and introduce behavioural economics to campaign strategy.
Kieran is the main voice of Kitty at TIPi Group’s internal client events, and he has spoken at a variety of external events including, but not limited to, STAT City Crawl, The Marketing Forum and Charity Slam.
Business Leader & Performer
Road Trip Media Ltd
Cally Beaton is a media executive, entrepreneur and performer. At the start of her career she headed an independent television production company that was bought by ITV. She joined the board of the UK’s main commercial broadcaster as the youngest and only woman member (and for a while sat alongside David Cameron). She left ITV to start a creative consultancy and production company as well as joining Viacom as Senior Vice President of International Sales.
At Viacom, Cally oversaw a £500million budget for channels including Nickelodeon, MTV, Comedy Central and Paramount and including programmes from South Park to Friends, Russell Howard’s Good News to SpongeBob SquarePants. Responsible for selling programmes and formats around the world she combined working with on-screen and production talent with business planning and strategy, bridging the divide between creative and financial priorities. It was working on Comedy Central that saw Cally develop her other life as a standup comedian. Despite joining the circuit after already establishing an impressive corporate career, the move has seen her perform at clubs around the country, front her own show at the Edinburgh Fringe, and appear as a guest on QI and on Radio 4’s The Museum of Curiosity.
Bringing humour and energy to her business insight, Cally considers the nature of the workplace and leadership culture. She looks at how to engender change, inspire teams and develop a positive, agile and inclusive environment. She also tackles the working priorities and expectations of the so-called millennial generation, and reveals how to be creative whilst keeping on eye on the bottom line. Her personality, love of performance and business knowledge has also seen her coach and train senior figures from a range of industries.
Founder & CEO
The Programmatic Advisory
Wayne was one of the UK’s earliest adopters of programmatic and has; traded programmatic campaigns in the earliest DSP's (Right Media & Invite Media), created two agency trading desks, and led the overall programmatic efforts for Dentsu Aegis in the UK. Wayne founded The Programmatic Advisory in the summer of 2016 to provide non-conflicted advice on how programmatic can achieve business goals for companies. Wayne was voted in the Top 50 'Industry Players of 2017' by PerformanceIn.
Anjulie Blunden is an experienced, versatile digital marketer and co-founder of digital consultancy Connected Path. Well known to the affiliate industry after a decade working network and agency side, she now focuses on cross-channel consultancy for a wide variety of digital businesses. She is a passionate advocate for learning, knowledge sharing, career development and progression in the digital industry.
Head of Affiliates
Green Light Digital
Matt has 22 years’ advertising and media experience, having started out in traditional media planning and buying before digital marketing was invented. Having worked as a Planner Buyer, primarily in print and radio, he made his pilgrimage in 1999 to focus on digital marketing and transformation and has since worked for notable digital agencies and tech suppliers. In 2005 he set up Hatmatic, an affiliate consultancy business, and has since worked on a variety of exciting projects. He has more recently developed his China marketing skills, and also founded a content marketing agency, Elevator. Matt joined Greenlight Digital as a consultant to work on a client’s fledgling affiliate programme. Five years on Matt heads up a team who collectively manage a number of affiliate programmes for Greenlight clients across retail, travel and consumer finance.
Branded Entertainment Network (BEN)
Ricky Ray Butler leads the vision to accelerate BEN as the global leader in Entertainment Advertising. As the CEO of Branded Entertainment Network (BEN), a Bill Gates Company, Ricky brings technology and innovation to the entertainment marketing landscape and enhances the company’s already strong relationships between today’s top brands and content creators, including Microsoft, Electronic Arts, GM, and more. Ricky is a passionate advocate of brand integration being the way forward in reaching audiences, regardless of how they consume content.
Prior to joining BEN, Ricky founded Plaid Social Labs, the leading social media influencer product integration company, which was acquired by BEN in 2015 to expand reach into the digital influencer community. Ricky was recently named as one of the top 100 people in influencer marketing by Influence Directory and was honored with DMN’s 40 Under 40 award. He has more than 10 years of senior leadership experience in the advertising and entertainment space.
Managing Director, Europe & Asia-Pacific
As Managing Director of EU and APAC, Anthony Capano ensures that the company’s clients are serviced at the highest possible level. The recent expansion of Anthony’s role enables him to foster growth in Continental European and UK operations, which indicates a significant strategic step. In Britain alone, as much as 35% of transactions driven for Rakuten Marketing clients are now taking place overseas. As borderless commerce matures, we are responding to the enormous growth potential for customers with greater global alignment.
Anthony has over 15 years of experience working alongside many of Australia’s major retailers. Prior to joining Rakuten Marketing, Anthony was general manager of Salmat Targeted Media. He is also an advisor to the Australian Business Arts Foundation.
The Coloring In Department
Aiden is a nice guy, marketing addict, and occasionally talks about things. He’s the co-founder of The Coloring In Department, and has trained over 65,000 marketers to date, from over 75 countries. He’s a big believer in the black t-shirt, and he’ll never wear a suit.
Anthony Clements is co-founder of digital consultancy Connected Path, digital measurement enthusiast and opinionated affiliate marketing veteran. With more than 12 years of industry experience to his credit Anthony is a passionate and widely regarded affiliate speaker. At the coal-face of affiliate marketing as it grew from a dark art to a highly regarded marketing channel, he is a firm believer in the need for developing talented young people inside the affiliate industry.
Influencer Marketing Director
Tom is the Influencer Marketing Director in WM Content, Wavemaker’s content marketing division. He’s responsible for developing influencer strategies and finding new solutions for clients. Prior to this, Tom was a social strategist in the PR Industry, where he developed an understanding of how to create persuasive and inspiring approaches to connect with audiences on social media. The winner of the 2017 Content Marketing Association’s Rising Star Award, Tom has delivered award winning influencer campaigns for clients including Mini, c2c, Wilkinson Sword, Hawaiian Tropic, Tiffany, and TfL.
As the co-founder of Impact, Todd Crawford evangelises the opportunities presented by a multi-channel approach to the performance model. Prior to Impact, he served as vice president of sales and business development for Digital River’s affiliate network, oneNetworkDirect. Todd also contributed to the founding team at Commission Junction in 1998 and led its business and sales development efforts as vice president for more than nine years.
Global Content Analyst
Robert Davinson is a Global Content Analyst working in Awin’s Strategy team where he produces content in various formats based on the insight and trends that Awin’s network tracks around the world. Among other pieces of work, Robert is primarily responsible for producing the definitive annual guide to the affiliate industry, The Awin Report, and hosts the newly-launched global edition of the network’s podcast ‘Awin Talks’. Prior to his role in Strategy, Robert was the Travel Specialist at Awin UK, helping to connect the network’s travel publishers and brands.
Richard has over 20 years’ experience of starting, growing and selling digital businesses. He’s an expert at driving international growth and maximising shareholder value through the optimisation of sales, marketing and digital functions.
Richard has recently been appointed CEO of Webgains Group, taking responsibility for the strategic and operational management of the company across all its operating locations in the US, UK and mainland Europe. He has a deep interest in ‘disruptive’ technologies, particularly their use and efficiency in personal learning and development.
Richard previously held senior management positions across Europe for the BBC, Qype, Nokia, Moonfruit and UK Government-backed TechCity UK. He was on the senior management team of Qype.com during its sale to Yelp.com in 2012. He is a Fellow of the UK Chartered Institute of Marketing.
Global Client Strategy Director
Kevin has worked in affiliate marketing for 16 years and at Awin for 12 of those. In his role he’s responsible for producing market-changing insights and interpreting the network’s data. He also takes an active role in creating best practice standards and self-regulation. Kevin was previously Chair of the Affiliate Marketing Council in the UK and continues to play an active role in the IAB’s Legislation and Standards’ Committee. More recently he has been an active participant in shaping Awin’s approach to recent data privacy laws.
Chief Marketing Officer (CMO)
Dr Geraint Evans is an award winning international marketing professional, board advisor and academic researcher. He has held a variety of global marketing leadership roles and delivered work for brands such as ODEON Cinemas Group, Virgin Media, Tesco, Boots and Whitbread. Geraint’s focus areas for writing and speaking are emerging trends in customer behaviour, all things digital, brand marketing and product innovation. You can find him on social media @drgoevans
Direct to Consumer E-commerce Manager
Mike is an experienced digital marketer, proven at market leading brands across financial services, IT and consumer electronics. Having cut his teeth in analytics, he leveraged this to manage conversion rate optimisation, digital marketing campaigns and further into strategy and promotional planning. Mike has driven rapid growth of direct sales within his two years at the consumer electronics giant Philips, leading transformational change in the start-up division of direct to consumer.
Founder and CEO
Robert Glazer is the founder and CEO of global performance marketing agency, Acceleration Partners.
Under his leadership, Acceleration Partners has received numerous company culture awards, including #4 on Glassdoor’s Employees’ Choice Awards, Ad Age’s Best Place to Work, and Inc. Magazine’s Best Place to Work. In addition, Bob has been named to Glassdoor’s Top CEO list in 2018.
Bob is a columnist for both Forbes and Inc. He also shares insights via Friday Forward, a weekly inspirational newsletter read by over 35,000 leaders worldwide. He recently authored the international bestselling book, Performance Partnerships and is a sought-after speaker by organizations around the world.
Business Development Director, EMEA
George has been working in the sales team at Partnerize for over a year now with over 8 years industry experience across agency, client and tech side. Prior to working at Partnerize, George was at British Airways for 4 years where he held roles as both Global Partnerships Manager and latterly looking after all digital marketing channels for the UK market.
Sr. Manager Partnership Marketing eCommerce Western Europe
Jochen Gross has been a member of the adidas eCommerce team since its inception and has worked in various online marketing roles within the organisation. He has recently developed a brand new Partnership Marketing department within the Western European arm of the business which will bring their overall strategy, approach and internal alignment towards external partners under one umbrella.
Senior Campaign Manager
Over the last 6 years, Paola has developed a unique approach to paid social, delivering social media strategies for brands such as Macmillan, The Guardian, Warner Bros and Volkswagen Group while driving industry-leading results across multiple industries including tech, automotive and entertainment. As Senior Campaign Manager at Ayima, Paola is now planning paid social campaigns with a big focus around data and cross-channel integration. Paola has been working across both brand and direct response, always aiming to approach campaigns in a holistic manner, integrating channels and the consumer journey throughout.
Former Ketchum Digital Director - Influencer Relations, Scott Guthrie now works with brands, agencies and platforms to generate meaningful results from influencer marketing. Scott is an accomplished industry speaker, writer, strategist and implementer of influencer programmes. Read his industry analysis, insight and best practice guides at sabguthrie.info
Head Of Strategy, Europe
With a background in social media, Owen joined CJ Affiliate six years ago, putting his knowledge of consumer engagement and relationship management to good use. As director of client development, Owen isn't afraid to get his hands dirty, working both above and below the line on the many campaigns he oversees at CJ.
Chief Growth Officer
Mike serves as Whalar’s Chief Growth Officer. In his new role, Mike is responsible for expanding and growing Whalar’s business across categories, particularly in the US market. With over 15 years of experience, he’ll use his extensive knowledge to focus on the overall strategic marketing and growth of the company, including business development and targeting additional revenue streams.
An industry veteran, Mike has managed brand strategy, business development, and multi-channel marketing for global brands including Instagram, Bonobos, and Ralph Lauren. Prior to joining Whalar, he spent seven years at Facebook, Inc. There, Mike was a key member of the Instagram brand development team, which launched Instagram's business solutions globally. At Instagram, he also led the CPG and retail category strategy, and provided platform guidance and insights to CPG and retail marketers. He most recently worked in product marketing where he specialized in Facebook marketing solutions and platform integrations across all consumer touch points.
He is a proud University of Michigan alum, and calls Austin, TX home
Managing Director EMEA
Emma has spent her career working in entertainment, music and the creative industries. At Universal Music Group, she launched the Commercial Partnership’s division enabling brands to collaborate with UMG’s roster of new and established musicians. At Talenthouse, she lead the Brand Partnership’s team in both London and Los Angeles, and was central to the growth of the platform and artistic community. Emma is currently Managing Director EMEA for Whalar. She is passionate and knowledgeable about the new generation of global creative influencers who provide brands access to imaginative and culturally relevant creativity at scale.
Landing Page Guys
Andy is an affiliate marketer with over 10 years experience in the industry. He’s a lead generation expert who’s spent his recent years building up his design and development agency, Landing Page Guys. He’s now solely focused on helping everyone from affiliates through to multi-national corporations improve their page conversion rates.
CEO & Co-Founder
video intelligence AG
Having worked as a senior executive at Vodafone, Henniges founded Viewster, a video content platform. Most recently he has worked in advertising technology, running video intelligence, a contextual video platform. Their ‘vi stories’ product is a leading contextual video player, offering monetization opportunities for publishers and content creators.
Optimise Media Ltd
Alex joined Optimise in 2017 with an extensive background in business intelligence to develop & grow the groups data & analytics strategy.
To date he has assisted companies such as Shell, Expedia and the Daily Mail Group by turning data into reliable intelligence and actionable insight.
Utilising cutting edge technology and theory, he is committed to ensuring Optimise clients get the 'highest value customers for their ad spend'.
Landing Page Guys
Oliver is a fully qualified chef turned online entrepreneur. He’s founded several companies in the affiliate space one of which was recently acquired by Neil Patel’s investment firm. He is currently co-founder of a landing page design agency Landing Page Guys, helping clients to skyrocket their conversion rates and increase sales.
CEO and Co-Founder
Robert Levenhagen is CEO and co-founder of InfluencerDB. He has worked with companies globally to develop scalable and effective influencer marketing strategies. Robert has co-founded four companies that helped to make him one of Europe’s leading experts on influencer marketing, including InfluencerDB in 2016; My Style Hit/ Silk & Salt, a fashion blogging platform; and Skincerely Yours and Melou, influencer marketing driven e-commerce brands.
Robert has also led the development of InfluencerDB’s data science partnerships with several universities, as well as data partnerships with Statista and Germany’s top marketing publication, Horizont.
CEO and Co-Founder
Dani launched Scrunch, a data-driven influencer marketing platform, in 2014 and since then has raised over $3 million in capital to launch the SaaS platform. The Scrunch platform enables brands and agencies to discover the right Influencers for their campaigns through proprietary influencer audience insights and makes running campaigns quick and easy. Danielle and her team have proven to be game-changers in the Influencer Marketing world, taking on massive advertising campaigns, collaborating with the likes of NewsCorp, Publicis Mojo, Under Armour, Swarovski, Youfoodz and more.
Dale Lovell is Co-Founder at ADYOULIKE, a worldwide leader in native advertising.
Dale Lovell’s 17-year career at the forefront of digital media and advertising spans journalism, publishing, marketing and advertising technology. His career started working for and launching successful digital publishing start-ups, before joining The National Geographic Channel as a digital consultant.
Prior to ADYOULIKE, Dale was co-founder of Content Amp, working closely with leading brands and agencies on content strategy and content distribution.
Dale is also the author of Native Advertising: The Essential Guide, published by Kogan Page.
Senior Acquisition Manager
James’ experience spans across working with global brands and agencies for many years, where he guides and helps them create bullet-proof marketing, creative and product development campaigns by utilising data and social insights. Previous to his current senior position at Pulsar, James was part of the media team at ITV.
After 15 years hosting some of the biggest TV and radio shows in Australia, Jules Lund swapped celebrity life for Silicon Valley, successfully founding one of the world’s fastest-growing influencer marketplaces. A captivating and charismatic media personality and speaker, Jules Lund is now leading the conversation around Influencer Marketing on a global scale. Launching TRIBE in Australia in September 2015, Jules’ vision was to create a self-serve platform that connected everyday content creators with the world’s biggest brands. After raising AUD $5.35M in Series A Round funding in its first year, TRIBE has already connected tens of thousands of micro-influencers with over 5000 brand campaigns.
Defined as having between 3,000 and 100,000 followers on Instagram, Twitter or Facebook, micro-influencers are taking over the marketing industry, typically generating greater engagement with their audience. Innovators of the influencer marketing industry, TRIBE have tapped into the power of word-of-mouth marketing by providing brands with premium user-generated content, authentic engagement and unprecedented reach.
The company’s phenomenal growth soon facilitated the international expansion of the platform, with TRIBE launching in UK in March 2017 with renowned brands such as Unilever, Amazon, Coca Cola, Topshop, Selfridges & Mars.
Content Marketing Consultant
Stacey MacNaught Ltd
Stacey MacNaught is a Freelance SEO Consultant. After starting a career as a copywriter, Stacey went on to join a Manchester SEO agency in a trainee role. 9 years and 4 promotions later, Stacey left her Director's role at that agency to launch a freelance career. She has also spoken at conferences around the world including Mozcon, SearchLove, BrightonSEO, Friends of Search and Learn Inbound, as well as writing for inc.com on marketing.
Fred Maude is an experienced data scientist, beginning his career in the world of Environmental Science before making the leap to Digital Marketing. Over the last two years, he has been working as part of the Performance Team at NMPi.
Since making the move into the digital world, Fred has helped NMPi grow. Making the most of his background in data science, Fred routinely develops bespoke tools for real-time account management. These tools have allowed NMPi to develop its’ Google Shopping proposition, allowed clients without a product feed to run Shopping activity, and supported other teams within the business.
Strategy, Culture Marketing and MarTech Advisory
A highly experienced brand strategy consultant, Dudley’s speciality is seamlessly integrating social, influencer and MarTech into coherent communications, experiential and innovation campaigns. With a background in entertainment marketing and digital, Dudley has worked for global tech, television and film brands.
He began specialising in social strategy in 2007 and in 2010, as part of an integrated brand strategy, he carried out Diageo Reserve’s first influencer campaign across their portfolio of key brands, and delivered strategy for a number of other high-profile brands such as Grey Goose, Estee Lauder, Nike, SWATCH and Paramount.
He created The Influencer Match Tool™, which analyses social media data and matches the values of brands to influencers and has recently worked on behalf of global agencies creating integrated campaigns for clients such as Amazon and Hive.
He created “The Influencer Match Tool™” in 2014 and writes an industry blog as “The Influence Strategist” and is also working on a “Virtual Influencer” project, creating CGI Influencers, built to brand specification.
Influencer Community Manager
Alice is the Influencer Community Manager for 10,000 of the world’s most powerful influencers. Her objective is to educate brands about how these influencer work and think, so that their partnership can run smoother, and the campaigns can continuously evolve and reach their full potential.
Head of Performance Partnerships
Keith Posehn is responsible for managing strategic growth at Uber. He is an experienced online marketing professional and problem-solver that has run branding and performance marketing campaigns for Fortune 1000 companies. Previously, Keith was head of paid marketing at Square where he was responsible for developing innovative customer acquisition strategies for Caviar.
Keith has the ability to operate on both a strategic and tactical level, managing all aspects of the customer acquisition roadmap.
Country Manager UK
Chris Russell-Smith is the Country Manager UK & IE at Tradedoubler, where he has worked for 6 years mostly in business development roles. Before taking over the UK business in April 2018, Chris held the position of Group Director, International Business Development looking after international new and existing business across the Tradedoubler Group. Prior to joining Tradedoubler, Chris held roles as UK Country Manager at nonstopConsulting, now UDG which he launched into the UK in 2010, and dgm, where he was Sales & Marketing Director. Before moving into online, Chris worked offline for 10 years, starting his career at Carat working in regional press, radio and Out of Home, and then moving publisher side to Newsquest Media Group, starting in Business Development and then moving into Marketing. He is married with 2 children.
Advertising Standards Authority
Wura works at the Advertising Standards Authority as an Investigations Executive specialising in motoring and social media advertising and has dealt with a number of detailed investigations looking at social media advertising. The Investigations team are responsible for conducting investigations and drafting provisional decisions for submission to the ASA Council. Her role involves liaising with advertisers to resolve complaints informally as well as assessing evidence during formal investigations to determine whether there has been a breach of the Advertising codes. She studied Politics and Law at university and worked as a Paralegal prior to joining the ASA.
Deep Dish Beach Volleyball
Team England beach volleyball player from Sidcup. Jake made his Team England debut on the Gold Coast where the sport of beach volleyball was included in the Commonwealth Games for the first time. Jake also runs his own company Deep Dish Beach Volleyball.
Entrepreneur & Author
Shed Simove: Ideas Man
Shed Simove is an entrepreneur, author and corporate speaker. His core areas of expertise are creativity, innovation, guerilla marketing and generating ideas which lead to increased sales and opportunities. Following a degree in Experimental Psychology at Balliol College, Oxford, and two years working in Disney World, Shed worked in TV Production, heading up programmes including ‘The Big Breakfast’ and ‘Big Brother’. He then went on to forge a highly innovative merchandising empire – creating conceptual gifts, executive toys, best-selling adult sweets, books, greetings cards, and even his own currency. To date, Shed has sold over 1.5 million novelty gifts worldwide and has won ‘Gift Of The Year’ twice.
Shed performs highly memorable, entertaining, instructive and inspiring talks that showcase his business insights, methods for sales growth, tips for creative thinking and his amazing adventures. He uses his own entrepreneurial journeys to deliver concrete techniques that give any company, organisation or audience practical methods for creative thinking and ways to come up with new ideas, and his talks help people to think differently in order to obtain huge success.
Managing Director EMEA
Helen is the Managing Director of Acceleration Partners EMEA. She has over 15 years of experience in the digital marketing sector working for high-growth companies. Helen previously served as Managing Director at affilinet, one of the largest European affiliate marketing networks and on the digital marketing team at Sky PLC.
Chief of Data
As the Chief of Data at Tailify - Didrik’s goal is to understand who’s influential within the different industries, at any point in time. Didrik has analyzed more than 40 million influencer accounts, 2500 campaigns and 32000 brand accounts. His findings untangle the complex nature of influencer marketing.
Ana heads up the Influencer Marketing team at MediaCom, and is responsible for strategic activation of influencers across all planning, new business pitching and content briefs. Her role includes working with the agency’s Business Science and Econometrics teams to determine the best way of measuring ROI for clients, often with bespoke solutions. Ana is an Associate Director with over 10 years PR and Advertising experience, and continues to work with some of the world's most recognised brands including Sky, Mars, The Coca Cola Company, Shell and Bayer.
Managing Director UK
Global Savings Group
Marc joined Global Savings Group 4 years ago, where he has held multiple roles working across global accounts and then as interim MD of the Brazil operation. 2 years ago, he launched the UK business in London, growing the team from 3 to 30 people. The UK has contributed towards being recognised in the FT as one of the Top 10 fastest growing companies in Europe!
Head of Paid Social & Emerging Paid Media
Pieter Verstuyf is the Head of Paid Social & Emerging Paid Media at MVF, one of the UK’s fastest growing tech companies and a leader in customer generation.
In his current role, he carries end responsibility for management, recruitment and delivery of a large team twenty running hundreds of direct response campaigns on Facebook, Instagram, Twitter, Pinterest and Snapchat. Campaigns drive leads in B2B, B2C or market research recruitment sector.
Jessica is the commercial lead on the CPG vertical at Whalar. Jessica joined Whalar in January 2018 after 5 years leading commercial teams at the charity sector, most recently at the NSPCC, one of the nations largest charities. Prior to that, after a short stint as a TV presenter, Jessica worked in digital sales for several businesses including Groupon, at the time names the fastest growing company in the world by Forbes magazine. In her time at Whalar, Jessica has worked on over 20 campaigns across her verticals including Love Beauty Planet, White Now, Dyson and Beko.