PerformanceIN Live, 24-25 October 2017

Measurable Marketing. Optimised.

Ricky Ray Butler

Ricky Ray Butler

Global Chief Campaign Officer, Branded Entertainment Network (BEN)

Ricky Ray Butler serves as the Global CCO at the Branded Entertainment Network (BEN), a Bill Gates Company. Ricky manages all brand relationships and campaigns, supporting our capabilities that include traditional and digital integration services to an impressive global roster of clients that include General Motors, Heineken, Microsoft, Zillow, Pepe Jeans, Hyundai, Disney, Ubisoft and other major global brands we are privileged and proud to be working with.

Prior to joining BEN, Ricky founded Plaid Social Labs, the leading social media influencer product integration company, which was acquired by BEN in 2015 to expand reach into the digital influencer community. Ricky has been a leader and innovator in the influencer space representing brands and helping them partner with content creators that have relevant audiences.

Ricky Ray has a passion for helping brands increase awareness, establish product credibility and build an active community of brand advocates through the power of product integration. He lives in LA with his wife and daughter.

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