PerformanceIN Live, 24-25 October 2017

Measurable Marketing. Optimised.

Nick Cristal

Nick Cristal

Head of Platforms Investment, Maxus

Nick’s background lies in Digital Performance Marketing at an agency level. For the past 3 years Nick has been the head of the Affiliate and Lead Generation channels at Maxus. As of 2017 Nick is also the head of investments across the platforms department- responsible for the commercial optimisation of media across Search, Social, Affiliates, Lead Generation and Programmatic. Through working in a multi-discipline environment Nick has first-hand experience in using effective marketing collaboration to achieve results & is keen to share these points at this year’s PI Live.