PerformanceIN Live, 24-25 October 2017

Measurable Marketing. Optimised.

Gabriela  Barbosa

Gabriela Barbosa

Head of Product, Driftrock

Gabriela joined Driftrock in its early days, advising and working with clients on their digital marketing campaigns. Now leading the Product team, Gabriela works with world-renowned brands such as BMW, Coke and Cornell University, to help them leverage data, social advertising and technology to communicate with customers across the entire lifecycle.

Gabriela has over 8 years’ experience Product, Marketing and Strategy in various sectors, having been a consultant for public and private companies, a product marketer for non-profits, and an educator. She is particularly interested in using data to create better experiences for consumers, which she is keen to explore at PI LIVE.

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