PerformanceIN Live, 24-25 October 2017

Measurable Marketing. Optimised.

Mats Stigzelius

Mats Stigzelius

CEO & Co-Founder, Takumi

Mats is CEO & Co-Founder of Takumi, a leading managed service platform for micro-influencer campaigns. Mats has a wealth of experience in start-ups and strategy Consultancy also being Partner at Rainmaking, found of Rainmaking Loft and previous strategy consultant at McKinsey. Having launched in November 2015, Takumi is the most active influencer platform in Europe with 1,000+ influencers posting per month. With rapid international expansion Takumi is now available in UK, US, Germany, France, Iceland and Ireland.

The influencer app allows approved Instagram users with as few as 1,000 followers to browse a selection of “gigs” listed by brands. The influencer chooses which campaigns they want to support, posting their own creative-spin on the proposed brief. Micro-Influencers success in the market has been said to be due to higher engagement rates and authenticity with their audiences.

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