PerformanceIN Live, 24-25 October 2017

Measurable Marketing. Optimised.

Mary Keane-Dawson

Mary Keane-Dawson

Digital Business, Consultant

Mary is a digital maven, entrepreneur and business mentor. After c-suite roles at WPP, Steak, Reform and Collective, in 2013 she co-founded medical technology startup MyHealthPal as well as the women's networking franchise How She Made It. Both enterprises started in London, but have expanded to the US and Canada.

Mary started in advertising sales on Fleet Street in the late 80's, the dawn of desktop publishing and she has been part of the digital revolution ever since. She has helped guide several of the world’s largest brands’ entry to the disruptive and evolving landscape of digital, including Mazda, Ford, John Lewis, BUPA, IBM, Nestle and British Gas. First woman to Chair The Guardian Changing Advertising Summit, she is a speaker, writer, business mentor and coach. Global Ambassador for BIMA, Board member of Tech London Advocates and NED. In April 2017 Mary stepped down as MD of Neo@Ogilvy and is now Global CEO Performance Media at TMG plc a new agency group.

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