PerformanceIN Live, 24-25 October 2017

Measurable Marketing. Optimised.

Malena Cutuli

Malena Cutuli

Shell, Global Head Integrated Brand Communications & Capability

Malena is a leader of global marketing strategy and offers a unique perspective into how a big corporate brand thinks and strategises. With more than 20 years’ experience in brand marketing, she has seen the rise of performance marketing from the beginning and has ensured that Shell’s strategy has adapted to it and evolved.