Kevin has worked in affiliate marketing for 15 years and at Awin for more than ten of those. In his role he’s responsible for empowering the company’s employees and clients with the right data and insights to make the most informed decisions about their campaigns. He also produces content and research for the global business. Kevin also takes an active role in creating industry best practice standards and self-regulation. He was previously Chair of the Affiliate Marketing Council in the UK and continues to play an active role in the IAB’s Legislation and Standards’ Committee and Performance Marketing Council as Deputy Chair. He also advises on the annual Online Performance Study that scopes the size and scale of the affiliate industry in the UK.