Ffion joined MediaCom in 2004 having graduated with an MSc Economics from University College London and previously a BSc Economics 2:1 graduate of the University of Leicester. Ffion has worked across an impressive range of sectors in her time including financial services, pharmaceutical, FMCG, retail, charities, technology and gaming. She has previously run a number of very large analytics projects, managing a large team of analysts, co-ordinating cross agency teams, and dealing day to day with senior client stake holders.
Having spent 9 years at MediaCom London, she transferred to MediaCom North Group in 2013 to set up the analytical offering and now oversees projects across Manchester, Leeds and Birmingham. Ffion oversees projects covering the full suite of marketing effectiveness disciplines from tech, data science, statistical modelling (including MMM, Digital Attribution and conjoint) and consumer behavioral understanding through brand tracking and creative testing.