PerformanceIN Live, 24-25 October 2017

Measurable Marketing. Optimised.

Dave Gowans

Dave Gowans

Managing Director, Browser To Buyer

A world-leading expert in conversion optimisation, Dave has spent the last six years delivering millions of pounds of revenue for over 50 companies worldwide including Sportingbet, uSwitch and Orange Group. By combining data with user research he identifies exactly what stops users from converting, then uses psychology and persuasion principles to convince them to buy. An expert in CRO for affiliates, he has increased conversion rates for some of the world’s leading affiliate sites as well as the brands they promote.

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