Clare O’Brien, is a digital media consultant with a background in marketing and publishing. Most
recently she held the post of Head of Industry Programmes at the IAB where she also led the
Performance Marketing, Content & Native and Search Councils.
As a practitioner, she led the agency team that launched AOL in the UK and subsequently co-
founded one of the very early Content Strategy Consultancies, CDA, focused on developing digital
content frameworks. At the IAB she worked with members to produce standards, events, research,
training and education materials and industry guidance. Her practice work includes planning,
producing, training and mentoring and her extensive client list included The BBC, BP, CIPD, Epson,
TUI, P&G, Orange, RBS, Barclays, Innovene, and The King’s Fund.