PerformanceIN Live, 24-25 October 2017

Measurable Marketing. Optimised.

Karen Lomas

Karen Lomas

Executive Partner, Cognitive Curation, IBM

Carrie Lomas leads a Cognitive team with focus on Comms sector including Media.. Carrie recently joined from Intel where her career was rooted in Embedded Sales Management and more recently IoT. Having completed her Post Grad at Oxford University in Strategy & Innovation Carrie has a keen interest on how new markets form and business modelling as a means to transforming companies, industries and lives. The lens with which Carrie views business is on how technology and analytics can help improve outcomes in whatever sector they are applied to. Carrie is based in the Cotswolds with her partner Andy, 12 yr old son Ethan and Jura the Rhodesian Ridgeback, she is a keen skiier, sailor and volunteers with schools both on trips and is keen on promoting STEM, particularly encouraging girls to aim high. A passionate believer in the art of possible, Carrie encourages those around her to Think Bold, Collaborate, Start Now.

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