In October this year alongside PerformanceIN Live, we’ll be launching the Influencer Marketing Show, addressing the burgeoning channel with a characteristically sharp eye on measurement and ROI.
Amid its fair share of controversy (PewDiePie or #FyreFest, anyone?), influencer marketing has rapidly become a mature and increasingly standardised industry and one that our own research has found that 91% of advertisers plan to shell out more on this year.
PerformanceIN has launched the Influencer Marketing Show, a new gathering dedicated to a flourishing corner of the digital marketing industry as advertisers look to increase spend on the channel in 2017.
With a particular eye on measurement and ROI, the new-for-2017 Influencer Marketing Show will address the channel's position among wider performance marketing, co-located with the international performance marketing show PI Live at London's Old Billingsgate, October 24.
The founder and CEO of influencer marketing network Social Chain, Steven Bartlett has been confirmed as keynote speaker.
Today's announcement (March 15) comes off the back of a survey by PerformanceIN on major brands including Telefonica, Gymshark and Thomas Cook, revealing that 82% of advertisers had used some form of influencer marketing within 2016.
It has been just under 2 months since the launch of PerformanceIN Live and we're astounded by the positive response to the show.
We're excited to announce that all of our headline and premier sponsorship opportunities have been sold, as well as 65% of exhibition stands booked. International companies from all reaches of performance marketing have booked to exhibit, including those in programmatic, affiliate and re-marketing. With limited opportunities left, don't delay in downloading our event sales pack or contact our sales team on +44 (0)117 203 3011 to discuss the remaining options available.
With 1,000 people already pre-registered ahead of ticket release next month, PerformanceIN Live is set to be an action-packed two days for an international celebration of measurable marketing.
PerformanceIN unveils international London show devoted to measurable advertising.
Tipped to attract over 2,500 attendees to The Old Billingsgate, PerformanceIN Live will be the year's biggest performance marketing-exclusive event. The landmark show claims backing from top-tier sponsors Rakuten Marketing and Webgains, as well as partnerships with the UK's Internet Advertising Bureau (IAB) and Content Marketing Association (CMA).