While great focus is placed on increasing the number of quality publishers on a campaign, the most important elements are often the least scrutinised.
Empowering your commission and cookie structures with data and insights allows you to create a fair and mutually rewarding system for you and your publishers. Throw cross-device tracking and automated commission validation into the mix, and you secure the future of your campaigns from the outset with a culture of trust and commercial viability...
What, for you, is the biggest opportunity for affiliate marketing heading towards 2018, and what factors, if any, put that potential at risk?
Robert Glazer, Acceleration Partners: The biggest opportunity is the continued emergence of “Gen 3” affiliate programs that bring together elements of traditional affiliate marketing, partner marketing and business development under a single channel. I think the biggest risk is that the industry has yet to come together to set standards and guidelines that make affiliate marketing a more trusted, transparent channel for the c-suite...
In the run up to PerformanceIN LIVE, Speakers’ Corner showcases presenters’ expertise across featured agenda topics.
Since it sits at the heart of the conversion, acquisition and retention, let’s start with your definition of the oft-mentioned term; “the customer journey”...
“We want this move to be a stick of dynamite that will blow away bad practice"
Social influencer marketing service Social Circle has come a step closer to making influencer marketing measurable.
It’s rolled out a Social Valuation platform, previously reserved for users of its managed service, providing engagement metrics to assign a potential value to the work of social influencers, and how engagement on their channels translates to campaigns paying off...
What do you see as the biggest advance in data-driven marketing so far this year?
Nakisa Mavaei, The Specialist Works: I’ve found a real drive for ‘traditional’ publishers to offer campaigns that can target consumers by interest as well as behaviour. This has led to some very innovative campaigns and publishers utilising their customer data in an experimental way...
Ahead of PerformanceIN's international perfromance marketing conference PI LIVE, we're running a series of articles focusing on ad spend growth across global markets.
If you want to know what’s coming next in the mobile space, go to APAC. The Asian Pacific (APAC) region has been operating way ahead of the curve in the online and mobile space, and - according to Zenith’s latest ad spend report - will continue to lead global advertising growth this year with internet advertising overtaking TV for the first time.
The PerformanceIN team shares their tips for making the most of your time in the capital while in town for PI LIVE.
London is one of the world’s greatest capital cities and is the perfect backdrop to play host to the international celebration of performance marketing showcased at PerformanceIN Live. With so much to explore, the PI LIVE team has put some suggestions together should you have any extra time up your sleeves.
Expect speakers with extensive experience in performance marketing providing only the most high-value insights.
The agenda has been curated with the values of the wider event; to bring the industry together from around the world to teach, inspire and collaborate with one another with the ultimate goal of pushing performance marketing’s development and wider adoption, leaving attendees with true value in the form of actionable learning.
In October this year alongside PerformanceIN Live, we’ll be launching the Influencer Marketing Show, addressing the burgeoning channel with a characteristically sharp eye on measurement and ROI.
Amid its fair share of controversy (PewDiePie or #FyreFest, anyone?), influencer marketing has rapidly become a mature and increasingly standardised industry and one that our own research has found that 91% of advertisers plan to shell out more on this year.
PerformanceIN has launched the Influencer Marketing Show, a new gathering dedicated to a flourishing corner of the digital marketing industry as advertisers look to increase spend on the channel in 2017.
With a particular eye on measurement and ROI, the new-for-2017 Influencer Marketing Show will address the channel's position among wider performance marketing, co-located with the international performance marketing show PI Live at London's Old Billingsgate, October 24.
The founder and CEO of influencer marketing network Social Chain, Steven Bartlett has been confirmed as keynote speaker.
Today's announcement (March 15) comes off the back of a survey by PerformanceIN on major brands including Telefonica, Gymshark and Thomas Cook, revealing that 82% of advertisers had used some form of influencer marketing within 2016.
It has been just under 2 months since the launch of PerformanceIN Live and we're astounded by the positive response to the show.
We're excited to announce that all of our headline and premier sponsorship opportunities have been sold, as well as 65% of exhibition stands booked. International companies from all reaches of performance marketing have booked to exhibit, including those in programmatic, affiliate and re-marketing. With limited opportunities left, don't delay in downloading our event sales pack or contact our sales team on +44 (0)117 990 2960 to discuss the remaining options available.
With 1,000 people already pre-registered ahead of ticket release next month, PerformanceIN Live is set to be an action-packed two days for an international celebration of measurable marketing.
PerformanceIN unveils international London show devoted to measurable advertising.
Tipped to attract over 2,500 attendees to The Old Billingsgate, PerformanceIN Live will be the year's biggest performance marketing-exclusive event. The landmark show claims backing from top-tier sponsors Rakuten Marketing and Webgains, as well as partnerships with the UK's Internet Advertising Bureau (IAB) and Content Marketing Association (CMA).