April Rivera

In the age of the conscious consumer, it's no surprise that customers demand more authentic and genuine connections with brands, over pushy promotions, as per Forbes, “Customer experience is today’s business benchmark.”

This session will focus on how brands can focus more on CLV, building loyalty and retaining good customers, than attracting new ones, in addition to key data points to keep the competitive edge, and how to build an omnichannel strategy for a smooth customer experience.