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Amanda Greenwood

Partnerships Director, Button

Amanda is a Partnerships Director at Button, the mobile commerce platform trusted by the smartest enterprise marketers. She works with network, agency and technology partners across the mobile ecosystem to expand Button’s product offering and create new opportunities for innovation. With a background in affiliate marketing, Amanda is committed to delivering results via turn-key solutions built for marketers and consumers alike.

All Sessions by Amanda Greenwood

  • Blue Stage


  • 10:00  - 10:50
    Over the past two years, we have seen the emergence of new and “sticky” consumer behaviours brought on by the pandemic and which are driving big growth in multiple categories, from retail to travel and everything in between. This consumer movement is also driving new growth: in the number of shoppers shifting their spending online; new publishers launching in the channel, and in the number of new consumer-focused shopping technologies changing how we shop and pay online.

    Amidst this change lies a host of new opportunities for brands and partners to consider.

    This session will explore how brands can best expand customer reach and maximize growth through expanding their partnerships. It will also reveal the new customer expectations for exploring, shopping and paying for purchases that brands need to be thinking about now, and how these are impacting brands’ UX sites.
    Customer Journey
    Industry Insight
    Programme Management
    Strategy




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