Co-located with PerformanceIN Live on October 24 at Old Billingsgate, London, the show consists of a full day of expert-led sessions accompanied by a keynote on the main stage, networking areas and exhibition stands on the Mezzanine level adjacent to the dedicated theatre.
Exhibition stands with influencer companies such as Social Circle, a wow factor feature perfect for an Instagram snap, a coffee cart for your quick fix ready to take you into another session jam packed with key takeaways, a 'nook' meeting zone for you to plan your influencer meet ups, plus a track dedicated to influencer marketing.
The agenda is full of expert speakers who will uncover the tools, methods and strategies used by leading brands to evaluate community, celebrity and micro influencers' reach and create meaningful relationships with the right influencers for your product or brand. Speakers from Kelloggs, Social Chain, LIKEtoKNOW.it, Social Circle and TRIBE will be in attendance and there will be Q&A time at the end of each session for any burning questions.
Anyone with a ticket to PerformanceIN Live can attend. Tickets are £299 + VAT for advertisers, agencies and publishers and £499 + VAT for networks and tech providers. Secure your pass now as the ticket price will increase every two weeks.
As the agenda below shows, content has predominantly been curated towards the needs of brands, advertisers and agencies in addition to tips, growth and monetisation strategies for influencers themselves.
The 24-year old CEO of Social Chain, Steven Bartlett leads a team of over 100 creatives in the most ground-breaking agency to come out of the UK. With offices in five locations worldwide, Social Chain now works with some of the biggest brands in the world, including Apple, Coca-Cola and Warner. Steve is now an established speaker, investor and was named Digital Entrepreneur of the Year 2016.
As marketers, we've all witnessed the meteoric rise of the micro-influencer market over the last few years. With consumer trust in brands at an all-time low, many see micro-influencers as the most effective way to reach consumers in a scalable and authentic way.
So, how should brands be working with micro-influencers to deliver the best possible campaign returns? What are the secrets, hints and tricks to get the most from micro-influencer marketing?
This panel session, hosted by Mats Stigzelius, CEO & co-founder of Takumi, investigates.
Influencer marketing has exploded with 86% marketers now allocating budget to it, but as the channel gathers pace, marketers need to demonstrate clear ROI on their efforts from the word ‘go’, especially as brands will be ceding creative control.
According to Ricky Ray Butler (Branded Entertainment Network), there are three effective ways to measure ROI: Cost per View (CPV/CPM,) Cost per Engagement (CPE) and Cost per Acquisition (CPA). And while all have their own value, gaining the true benefits requires a clear understanding of each - not to mention a cosy partnership with the influencers themselves.
This highly practical session will ask when you can expect a return (if it’s possible to guarantee it, that is), whether your goals are growing your brand community, positive sentiment, or sales in retail stores via e-commerce.
Believing bigger is better (when it comes to follower counts), many brands have focused their influencer marketing efforts on celebrities - and while they may get the reach, do they really get the quality?
When it comes to influencer marketing, it might prove more effective for brands to believe in the contrary; a recent survey found that Instagram influencers with under 1000 followers have a ‘like rate’ of about 8%, while those with up to 10,000 have just 4%.
This is the power of the “micro influencer”, a low-key authority on their subject with a loyal, authentic following, and most importantly, an engaged following that can pay off big for the right products.
During Social Circle’s panel session, they will explore the deeper layers of the new craze in adland ‘Influencer Marketing’. However, rather than a ‘what to do and what not to do’ session, they will be diving a little deeper. Social Circle will explore the parallels and differences between the practice of influencer marketing compared with other forms of advertising, marketing and communications. The panel will host people both within in the influencer sector and people that can view this space with in a broadened understanding of traditional marketing practices and expectations. This will tackle accountability, measurement & success and an outline of what success looks like. The panel will host those who currently work in the influencer space and those who work in more traditional media.
Influencer marketing in the affiliate channel is experiencing a renaissance as more and more retailers turn to the industry’s networks for help engaging with the audiences of top fashion and lifestyle bloggers.
This session, presented by CJ Affiliate by Conversant’s Owen Hancock, explores how to leverage influencer relationships in unexpected ways to meet the goals and KPIs of multiple digital channels within retail organisations.
Hear what’s been successful in getting internal digital marketing teams to work together, sharing budget and designing influencer campaigns with outcomes that make everyone happy.
Jungle Creations are the fifth most-viewed media company in the world. They’ve achieved this by building huge social media channels that get four billion video views a month. With instant access to over 45 million followers, their creative agency produces viral campaigns for some of the biggest brands in the world, including Unilever, Oreo, Apple, Greenpeace, Disney, among many more.
Jamie Bolding (founder & CEO) and Henry Hitchcox (founder of the group’s creative agency ‘Treehouse’) will offer tips and tricks on creating viral content, and discuss the various ways in which you can measure the results.
With more players and platforms participating in today's ever-evolving web, mobile, and social landscape, brands are constantly faced with the challenge of influencing the purchasing funnel at scale, while keeping up with the latest social channels, updates and algorithms.
Dave Murray, rewardStyle Executive Vice President of International Operations, explains how digital content creators navigate today's capricious online climate, continue to influence the purchase funnel and drive change in consumer purchase behaviour.
Influencer marketing certainly isn’t new, but your approach needs to instil as much confidence as among your teams and stakeholders, and that means ensuring measurability and ROI come first.
This expert advisory panel brings together Pulse Advertising, B2B Marketing, Social Media Portal (SMP) and TUI, as well as agencies and influencer themselves immersed in one of the most rapidly changing and sometimes complex channels available to marketers.
Our main focus is for our attendees to connect and come away with new relationships within the influencer sphere. With two bars onsite in the form of a Prosecco Lounge and a Beer Garden there is plenty of places to schedule a catch up. For the evening we also have Dome Stage DJs plus our PI LIVE Official Afterparty. You can sign up to these via the app, where a list of all attendees can be found to make those connections.
A limited number of exhibition booths, table top stands and sponsorship opportunities will be available to reach out to our predominantly B2B audience – with a good measure of influencers to boot. Contact our partnerships team for details.